Article · Wikipedia archive · Last revised Jul 20, 2026

Sid Ramnarace

Sid Ramnarace is a Canadian-born American designer, and consumer strategist who has worked with the Ford Motor Company, in Dearborn, Michigan, United States, and has designed automobiles, furniture, jewelry, textiles, glassware, and home decor.

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Sid Ramnarace
Ramnarace at the 2024 Independent Art Fair opening reception at Spring Studios in New York City.
Alma materCleveland Institute of Art
OccupationIndustrial Designer • Consumer Strategist
Known forFord Mustang
Cuisinart
Aston Martin Project Vantage Concept
Ford 24.7 1
Savora2
Videri3

Sid Ramnarace is a Canadian-born American designer,4 and consumer strategist who has worked with the Ford Motor Company, in Dearborn, Michigan, United States, and has designed automobiles, furniture, jewelry, textiles, glassware, and home decor.56

Background

At the age of 12, he submitted letters to Chuck Jordan at General Motors and Jack Telnack at Ford in the hope of receiving advice on landing a job as an automobile designer.7 Based on the reply from those letters, Ramnarace subsequently enrolled at the prestigious Brooklyn Technical High School, majoring in Industrial Design.8 He went on to study at the Cleveland Institute of Art, where he graduated with a degree in industrial design, studying under design pioneer, Viktor Schreckengost.

Career

Automotive and Transportation

After a brief stint at General Motors as a contract designer, Ramnarace began at Ford working at Ford's Global Design Center and developed textiles, color and trim for the Ford Explorer, Ford Prodigy9 and 24.7 show car concepts,10 where he worked under VP of Design J Mays and Chief Designer Laurens van den Acker.

He has contributed to automobile interiors and exteriors including the Ford Edge and Lincoln MKX, Ford Flex, Ford Thunderbird11 and most notably, the 5th generation Ford Mustang which was cited as one of the most iconic cars of the last 20 years.12

IoT and Media Technology

New York City Metropolitan Transit Installation at Grand Central–42nd Street station Subway Station in 2019 source ↗

In 2019, Ramnarace became EVP at Videri, an early-stage IoT and media technology firm, responsible for the development and implementation of addressable displays, cloud distribution, engaging content capabilities, and a unique app-enabled infrastructure. Through a partnership with the New York Transit Authority and Outfront Media, the firm implemented a strategic deployment of its ON Smart Media platform,13 throughout the New York City Subway system and subsequently to stadiums14 retail environments15 and public spaces around the world.1617

Consumer Goods

International Housewares Association Trade Panel 2015 source ↗

In 2021, following the acquisition of Conair Corporation by the New York-based private equity firm, American Securities,18 Ramnarace joined to lead a brand and product revitalization for Cuisinart.

Partnering with international product development and innovation firms,19 Harman,20 Karim Rashid, Inc. alumnus, Steve Cozzolino,21 Ramnarace launched the One Cuisinart Strategy to promote the brand globally.2223 Ramnarace worked extensively with members of the CMA in Asia to promote trade, focusing on emerging technologies and manufacturing expertise.242526

In 2022, Ramnarace led an effort with the executive team from American Securities to engage Berlin-based MetaDesign,2728 part of the Publicis Groupe in a strategic redesign of the Cuisinart brand experience. Subsequently, agency partners Publicis Sapient2930 were brought in to manage a comprehensive redesign of the brand e-commerce and web experience based on the work done by Ramnarace and MetaDesign.

Ramnarace has also spent time teaching at his alma mater as well as appearing as a guest speaker at the University of Michigan Ross School of Business at the MBA in Marketing program.31

Selected projects

  • Ford Thunderbird (11th Generation)
    Ford Thunderbird (11th Generation)
  • Ford Mustang (5th Generation)[32]
    Ford Mustang (5th Generation)32
  • Ford Edge
    Ford Edge
  • Lincoln MKX
    Lincoln MKX
  • Ford Explorer (3rd Generation)
    Ford Explorer (3rd Generation)
  • Ford Prodigy Concept
    Ford Prodigy Concept
References

References

  1. "Why Ford's 24.7 Concepts Were So Ahead Of Their Time (For Better Or Worse)". www.slashgear.com. 26 January 2024. Retrieved 2025-08-14.
  2. "International Home + Housewares Show 2013: Savora, Q+A with Sid Ramnarace - Core77". www.core77.com. Retrieved 2025-08-14.
  3. "OUTFRONT Media Partners With Videri To Introduce New Digital Display Platform". www.prnewswire.com (Press release). Retrieved 2025-08-14.
  4. "International Home + Housewares Show 2013: Savora: Q+A, with Sid Ramnarace". Core77. Retrieved 15 May 2013.
  5. "Ramnarace Gilles Cufflinks=Design Spotter". Retrieved 26 January 2009.
  6. "1000 Product Designs: Form, Function and Technology from Around the World - Eric Chan".
  7. "Ford renews design links with The Cleveland Institute of Art". Car Design News. Retrieved 2 May 2002.
  8. "317A3568 | Mr. Sid Ramnarace '90 speaking to the Industrial … | Flickr". www.flickr.com. 9 November 2015. Retrieved 2025-08-14.
  9. "Prodigy Points Way To Ford's Future". EV World. Retrieved 16 March 2008.
  10. "Ford 24-7 Design Review". Car Design News. Archived from the original on 27 January 2007. Retrieved 18 May 2007.
  11. "John Phillips: Capturing the Allure of Ginger". Car and Driver. Retrieved 15 August 2014.
  12. "25 Most Iconic Cars of the Past 20 Years". Businessweek. Archived from the original on May 27, 2009. Retrieved 16 February 2010.
  13. "OUTFRONT Media Rolls Out On Smart Media Platform at TurnStyle Columbus Circle". www.prnewswire.com (Press release). Retrieved 2025-08-14.
  14. "Red Bull Mediahouse". Archived from the original on 2021-10-06. Retrieved 2025-08-14.
  15. "Videri. – We bring easy to digital". videri.com. Retrieved 2025-08-14.
  16. "Videri News & Media | Digital Signage Today". www.digitalsignagetoday.com. Retrieved 2025-08-14.
  17. https://fox2now.com/business/press-releases/ein-presswire/668495439/lago-innovation-fund-expands-its-reach-in-b2b-technology-space-with-20mm-in-growth-capital-for-videri/
  18. Kellaher, Colin (12 March 2021). "American Securities to Buy Hair-Dryer, Appliance Maker Conair". Wall Street Journal. Archived from the original on 2021-03-12. Retrieved 2025-08-14.
  19. "Innovation & Experience Design Case Studies — Jonathan Morgan". www.expstrategist.com. Retrieved 2025-08-14.
  20. "Strategic Branding & Design Agency | Huemen Design". www.huemendesign.com. Retrieved 2025-08-14.
  21. "IDSA Designer Spotlight Interview — Cozzolino Studio". www.cozzolinostudio.com. 5 December 2023. Retrieved 2025-08-14.
  22. "Lapine Acquired by adm Group". members.asicentral.com. 11 May 2022. Retrieved 2025-08-14.
  23. "Conair | Company | American Securities". www.american-securities.com. Retrieved 2025-08-14.
  24. "Cuisinart Launches Soho Collection to Make Mornings Easier". www.prnewswire.com (Press release). Retrieved 2025-08-14.
  25. "Cuisinart Introduces Limited-Edition Caskata™ Collection". www.prnewswire.com (Press release). Retrieved 2025-08-14.
  26. "Cuisinart Introduces New Indoor Pizza Oven". www.prnewswire.com (Press release). Retrieved 2025-08-14.
  27. "Cuisinart — MetaDesign". metadesign.com. Retrieved 2025-08-14.
  28. "MetaDesign is Red Dot: Agency of the Year 2022 | Red Dot Design Award". www.mynewsdesk.com. 31 October 2022. Retrieved 2025-08-14.
  29. "Archived copy" (PDF). Archived from the original (PDF) on 2024-02-08.{{cite web}}: CS1 maint: archived copy as title (link)
  30. "Lizzie Calo". www.lizziecalo.com. Retrieved 2025-08-14.
  31. "Past Speakers". YaffeCenter. Archived from the original on 7 January 2009. Retrieved 15 May 2008.
  32. Lingeman, Jake (December 9, 2013). "Facts and Figures on America's First Pony Car". Autoweek: 29.
External links