| Retro Rewind | |
|---|---|
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| Developer | Blood Pact Studios |
| Platform | Windows |
| Release | March 17, 2026 |
| Genres | Simulation, Shopkeeper |
| Mode | Single-player |
Retro Rewind is a 2026 shopkeeper simulation video game developed and published by Blood Pact Studios on Steam for Windows computers. The game is set in the 1990s and involves operating a simulated video store, a retail business that rents movies and other media content. Gameplay includes ordering, stocking, renting, restocking and rewinding returned VHS tapes, as well as selling various food items such as popcorn and slushies, with new features and mini-games unlocking progressively as the player levels up.
Released for Steam on March 17, 2026, the game quickly surpassed 100,000 copies sold, which was noted as a rare success by several news outlets,12 with some writing that part of the game's success may be driven by a sense nostalgia for the largely defunct video rental industry.341
Retro Rewind uses a cartoon art style,5 and the virtual store features an aesthetic reminiscent of Blockbuster, and includes 14,000 fictional movies which the player can stock and manage.6
Development
Developer Blood Pact Studios is based in Canada.7 The studio's second release, Retro Rewind, was developed over 15 months and outperformed the studio's first release, Bonesaw.6 Studio co-founder Samuel Gauthier said in an interview with The Hollywood Reporter that the development and play-testing of Retro Rewind was more challenging than Bonesaw, due to Retro Rewind being a solo game, which required individual play sessions as opposed to multiplayer. Gauthier also said that he had never been to a Blockbuster, but frequented video stores during his childhood.6 The developer noted the possibility of including DVDs in future updates, including cleaning and repair.6
Gameplay
Retro Rewind initially places the player outside their store, featuring a generic name and a blue theme similar to Blockbuster, which can be customized by the player,5 while the location of the checkout counter and various fixtures are not customizeable.8 The player is instructed to buy shelves using the in-game ordering catalog, and then order random fictional movie titles in packs of ten, which can then be stocked on the shelves. The shelves will automatically rename their title card based on the genres of movies which are stocked – indicated by the color of the VHS box in which the movie is stored.
Time for each in-game day begins at 8:00 am and starts counting after the player opens the store by turning on the "Open" sign, giving time for the player to process returns, rewind tapes and set aside reserved movies for customers to pick up later. The game's clock counts to closing time, which varies with the day of the week, and the in-game "day" can be ended by closing the door when there are no longer any customers browsing. Two minutes elapse in-game for every second of real time, so a full day elapses in six to eight minutes, depending on the closing time. The player can work the cash register, scanning movies and handing out a specific amount of change, with movie rental pricing being tied to the age of the film and the rarity of the copy, some copies being marked as "limited edition" and featuring increased prices. Eventually, the player will be able to hire staff to complete tasks, freeing them up to take on progressively-unlocked game systems.
Occasionally, the back-office phone will ring and customers will ask for the player to reserve copies of movies, as well as to waive late fees. Customers will also stop at the front of the checkout counter to ask for help finding specific genres of movies.9 A patch was added on May 11, 2026, which adds the ability to place a repair desk, allowing the player to restore damaged video tapes. The patch also adds a sandwich board, a folding advertisement sign the player can place outside their store.10
Reception
Initial coverage of Retro Rewind has been positive, noting the game's strong sense of nostalgia and its initial success in sales on Steam. Christopher Livingston from PC Gamer compared the game to Schedule I, partly due to the cartoon art style and character design.11 Dominik Diamond of The Guardian writes that the game has a lot of tasks to complete, but tries not to overwhelm the player, in contrast to the stressful pace of Overcooked.4
References
References
- Hernandez, Patricia (2026-03-25). "Two Steam games had a similar idea, name, and release date ... but only one became a top seller". Polygon. Retrieved 2026-03-28.
- Allen, Joseph (2026-03-23). "Video Rental Store Sim Retro Rewind Racks Up 100k Sales, Reveals Roadmap | TechRaptor". Tech Raptor. Retrieved 2026-03-28.
- Coronel, Jose Enrico (2026-03-26). "'Retro Rewind' vs 'Rewind 99': How Two VHS Store Simulators Went Viral on Steam at the Same Time". PlayerOne. Retrieved 2026-03-28.
- Diamond, Dominik (2026-03-27). "Stop the world, I want to get off and run a video rental store in the 1990s". The Guardian. ISSN 0261-3077. Retrieved 2026-03-28.
- DeGeurin, Mack (2026-03-19). "Relive the '90s by working in a virtual video store". Popular Science. Retrieved 2026-03-28.
- Maglio, Tony (2026-03-19). "A Blockbuster Video-Simulator Game Is Flying Off the Shelves". The Hollywood Reporter. Retrieved 2026-03-28.
- "Blood Pact Studios". Blood Pact Studios. Retrieved 2026-04-01.
- Hawking, Tom (2026-03-23). "I Worked a Shift in a Fictional Video Store and It Was... a Lot of Fun?". Gizmodo. Retrieved 2026-03-28.
- Zwiezen, Zack (2026-03-19). "Retro Rewind Lets You Run Your Own '90s Era Blockbuster And It Rules". Kotaku. Retrieved 2026-03-28.
- Katić, Ivan (2026-05-18). "I returned to Retro Rewind after the latest update... - IndieGames". Retrieved 2026-06-10.
- Livingston, Christopher (2026-03-19). "This is the first job sim to really grab me since Schedule 1". PC Gamer. Retrieved 2026-03-28.
