Article · Wikipedia archive · Last revised Jun 17, 2026

PayPak

PayPak is a domestic payment service available in Pakistan.

Last revised
Jun 17, 2026
Read time
≈ 2 min
Length
353 w
Citations
9
Source
Wikipedia ↗
PayPak
Product type
Owner1Link
CountryPakistan
Introduced5 April 2016 (2016-04-05)
MarketsPakistan
Websitewww.paypak.net.pk

PayPak (Urdu: پے پاک) is a domestic payment service available in Pakistan.1

It was launched in 2016 by 1Link to save inter-change costs of International Payment Schemes. PayPak cards can only be used on ATMs, POS terminals, and e-commerce portals within Pakistan.2

The new payment scheme aims to compete in the domestic market with other, established, international payment schemes such as Visa, Mastercard, and UnionPay.3

Technology and license

PayPak uses Gemalto's product PURE.4 PURE is an off-the-shelf payment application from Gemalto that is fully compliant with the EMV standard. It is designed for banks and private payment card associations seeking chip-based security and a fast time to market. Additionally, PURE is a scheme-agnostic EMV application that private-label card issuers and national payment associations can utilise without the need to enter into a business agreement with another payment scheme.

Market share

The uptake of the payment scheme was initially slow, with State Bank of Pakistan intervening to encourage adoption.5 By February 2021, more than 4 million PayPak cards had been issued2 – representing about 9% of the overall 44.5 million payment cards issued in the country.6 By January 2024, this number rose to 11 million cardholders, giving PayPak a market share of 25% in the country's debit card segment and 19% among the overall 57 million payment cards issued.78

See also

See also

References

References

  1. "First domestic payment scheme launched". Dawn. 2016-04-06. Retrieved 2019-04-28.
  2. Khan, Mutaher (2019-04-21). "Tech talk: A local startup bets the bank on electronic payments". Dawn. Retrieved 2019-04-28.
  3. "Pakistan's First Domestic Payment Scheme PayPak Launched". ProPakistani. 5 April 2016. Retrieved 2019-04-28.
  4. "1LINK selects Gemalto PURE white-label EMV technology for PayPak". Daily Times. 2018-01-29. Retrieved 2019-04-28.
  5. "SBP asks banks to accelerate adoption of PayPak cards". The Nation. 2017-12-08. Retrieved 2019-04-28.
  6. "Payment Systems Review – Quarter 3 FY21" (PDF). State Bank of Pakistan.
  7. "PayPak Debit Card: Redefining Financial Transactions in Pakistan". ProPakistani. 2024-01-22. Retrieved 2025-03-25.
  8. "Payment Systems Review – Quarter 3 FY24" (PDF). State Bank of Pakistan.
External links