| Industry | Technology, Restaurant Tech |
|---|---|
| Founded | 2020 |
| Founders | Adam Guild and Dean Bloembergen |
| Headquarters | Palo Alto, California |
Area served | United States |
| Website | https://www.owner.com/ |
Owner.com (earlier known as ProfitBoss, Placepull) is an American software-as-a-service company that provides an online food ordering system to independent restaurants in the United States.12 It offers tools for website and app creation, CRM, loyalty program, marketing automation, and commission-free ordering, with a focus on helping restaurants own their digital presence.
Overview
The company was started as ProfitBoss in 2018 to help restaurants build in-store traffic.13 Co-founders Adam Guild and Dean Bloembergen renamed the company to Owner.com in 2021,45 with its headquarters in Palo Alto, California.67 By 2021, the company had transactions of more than $18 million6 and by 2022, it operated in 49 states in the United States, working with more than 1,500 restaurants.
Funding
Owner.com has raised a total of $178.7 million since its founding.891011 The company had an initial funding of $10.7 million in a seed round led by SaaStr Fund and in March 2022, it raised $15 million in a Series A round led by Altman Capital.610 In January 2024, it raised $33 million in Series B funding from Redpoint Ventures and Altman Capital with participation from Horsley Bridge, Activant Capital and Transpose Platform Management.12
In May 2025, the company raised $120 million in Series C funding from Meritech Capital Partners and Headline, valuing Owner.com at $1 billion.13
Some notable angel investors of the company include Sean Rad, Naval Ravikant, Kimbal Musk and others.1
Technology
The company provides a digital infrastructure through a software for online order management, delivery operations and recruitment. The software also facilitates the acquisition of customer data which provides the restaurants owners with insights to conduct online marketing campaigns.9 In addition, it provides a website builder, an AI-enabled email marketer, a branded mobile app generator and customer relationship management tools for the restaurants.11
Owner.com has helped independent restaurants increase their profit margins by reducing the third-party delivery apps fees.1415
References
References
- Conklin, Audrey (11 December 2020). "High school dropout starts company that offers free delivery for restaurants". FOX Business. Retrieved 14 June 2023.
- "How Profitboss Helps Restaurants Survive During the Pandemic". Bloomberg News. 22 December 2020. Retrieved 14 June 2023.
- Baron, Ethan (5 March 2021). "Meal delivery: High school dropout's Bay Area startup aims to save restaurants from fees, Karens". The Mercury News.
- Luna, Nancy (September 16, 2021). "This 21-year-old's food-tech ordering startup has helped restaurants save $3 million in delivery fees from companies like Uber Eats and DoorDash". Business Insider. Retrieved 14 June 2023.
- Misic, Kristina (6 September 2021). "ProfitBoss rebrands to Owner.com". Smart Branding. Retrieved 14 June 2023.
- Hall, Christine (31 August 2021). "Owner.com serves up $10.7M so that independent restaurants can get cooking". TechCrunch.
- Renbarger, Madeline. "We got an exclusive look at the pitch deck that the 21-year-old cofounder of Owner.com used to raise $15 million". Business Insider.
- Staff, Entrepreneur (16 August 2022). "15 Young Founders Rethinking Everything From Artificial Intelligence to Carbon Removal, Sustainable Fashion to...Pizza!". Entrepreneur.
- Hall, Christine (3 March 2022). "Owner.com whips up new tools for independent restaurants following funding". TechCrunch.
- Herrera, Sonya (March 3, 2022). "Early Money: Restaurant software provider Owner.com raised a $15M Series A round". Business Journal.
- Hall, Christine (31 January 2024). "Owner.com grabs $33M Series B to improve online guest experiences for mom-and-pop restaurants". TechCrunch.
- Chernova, Yuliya (January 31, 2024). "Owner.com, Led by High School Dropout CEO, Raises $33 Million". WSJ.
- "An inside look at our $120M Series C, co-led by Meritech and Headline". Owner.com. Retrieved March 29, 2026.
{{cite web}}: CS1 maint: url-status (link) - Jr, Edward Ongweso (17 November 2020). "This Startup Is Saving Restaurants From Heavy Delivery App Fees". Vice.
- Luna, Nancy. "Restaurants are at war with Uber Eats, Grubhub, and DoorDash over profit-hurting fees. These 7 food-tech startups have raised millions to help restaurateurs win". Business Insider.