| Type of business | Privately held company |
|---|---|
Type of site | E-commerce |
| Available in | Hindi, English |
| Area served | India |
| Founder(s) | Suchi Mukherjee, Ankush Mehra1 |
| CEO | Suchi Mukherjee2 |
| Parent | V-Mart Retail |
| URL | www |
| Commercial | no |
| Registration | Required |
| Launched | 2012 (2012) |
| Current status | Active |
Limeroad, stylized as LimeRoad is an Indian online marketplace,1 owned by V-Mart Retail.3 The company is based in Gurugram, Haryana.
It is India's first women's social shopping website.45 It deals in clothing and accessories for women, men and kids.67 The portal allows its users to create their own look on a virtual scrapbook by using its products and also allows users to earn from the scrapbook they create.89
Background
Limeroad was founded in 2012 by Suchi Mukherjee, Manish Saksena and Ankush Mehra as a fashion marketplace for women.31011 The company's name is inspired from Grand Trunk Road.1213
The company raised US$5 million Series A round of funding from Matrix Partners and Lightspeed Venture Partners in 201214 followed by Series B round US$15 million in 201415 and Series C round US$30 million from Tiger Global, Lightspeed Venture Partners and Matrix Partners in 2015.16
In 2016, Limeroad came into partnership with the Madhya Pradesh Government's M.P. Laghu Udyog Nigam (MPLUN) to promote handloom and handicraft products online in India.17
Limeroad competes with e-commerce companies such as Amazon, Flipkart and Snapdeal, Myntra, Jabong, Roposo, Wooplr and Voonik.8
Awards
| Year | Award(s) | Awarding organisation | Result | Ref. |
|---|---|---|---|---|
| 2015 | Coolest Start-up of the year | Business Today (India) | Won | 18 |
| 2015 | Infocom Woman of the Year - Digital Business | INFOCOM | Won | 19 |
| 2016 | Unicorn Start-up Award | NDTV | Won | 20 |
| 2017 | ET Startup Award | The Economic Times | Nominated | 10 |
References
References
- "Non-Conformist Fashionista". Outlook. 2016-10-07.
- Anand, Shelly (2016-04-18). "You need the fighter gene to succeed: Limeroad CEO is Suchi Mukherjee". India Today.
- Chopra, Arushi (2016-11-17). "LimeRoad FY 2016 revenue more than doubles". Mint.
- Sangwan, Sujata (2017-03-07). "LimeRoad Thrives Amidst A Bloodbath". BusinessWorld.
- Singh, Priyanka (2013-05-23). "India's first social shopping platform exclusively for women Limeroad.com". The Times of India.
- Mukherjee, Jui (2018-06-17). "We're in the business of dopamine: LimeRoad". Fortune.
- "LimeRoad aims to revolutionise online shopping for men". The Free Press Journal. 2016-05-30.
- Chengappa, Sangeetha (2018-01-20). "Fashion e-tailer Limeroad to empower 1.5 lakh women entrepreneurs". Business Line.
- Chaudhary, Apurva (2013-09-27). "Limeroad Allows Users To Earn From Its Scrapbook Feature". Medianama.com.
- Khan, Taslima (2015-06-21). "Different Looks". Business Today.
- "मैग्जीन में छपी ज्वैलरी देखकर आया बिजनस आइडिया, अब अरबों का टर्नओवर" (in Hindi). Bhaskar.com. 2017-02-07.
- Ram, Vidya (2015-11-02). "Limeroad: The new age Grand Trunk Road of fashion". The Financial Express.
- Sachitanand, Rahul (2015-04-05). "How discovery startups like Limeroad, Wooplr, Tripoto are catching both consumers & investors' interest". The Economic Times.
- Russel, Jon (2012-10-23). "India's LimeRoad, a new and innovative social commerce site for women, lands $5m Series A funding". Thenextweb.
- Shu, Catherine (2014-05-08). "Indian Fashion Discovery Site LimeRoad Lands $15M Series B". TechCrunch.
- Shu, Catherine (2015-03-30). "LimeRoad, A Fashion Scrapbooking Site Based In India, Scoops Up $30M Series C". TechCrunch.
- "LimeRoad partners with MP Govt to offer handloom products online". The Economic Times. 2018-12-26.
- "ET Startup Awards 2017: ET-Facebook woman ahead award goes to Falguni Nayar of Nykaa". The Economic Times. 2017-07-24.
- Sachdeva, Sujata (2015-08-04). "LimeRoad's Shuchi Mukherjee bags 'Woman of the Year' award". FashionUnited.
- "The (EM)POWER List 2018: Suchi Mukherjee". Verve (magazine). 2018-06-23.