Article · Wikipedia archive · Last revised Jun 29, 2026

KMZR

KMZR is a Regional Mexican formatted broadcast radio station licensed to Atwater, California, serving Merced, California. KMZR is owned and operated by Alfredo Plascencia's Lazer Media, through licensee Lazer Licenses, LLC.

Last revised
Jun 29, 2026
Read time
≈ 1 min
Length
219 w
Citations
3
Source
KMZR
Broadcast area
Merced, California
Frequency92.5 MHz
BrandingRadio Lazer 92.5
Programming
FormatRegional Mexican
Ownership
Owner
  • Lazer Media
  • (Lazer Licenses, LLC)
KGAM
History
First air date
April 15, 1997 (1997-04-15)
Former call signs
  • KVRQ (1991)
  • KVRK (1991)
  • KVRQ (1991–1999)
  • KJMQ (1999–2002)
  • KBRE (2002–2016)
Technical information1
Licensing authority
FCC
11707
ClassA
ERP6,000 watts
HAAT100 meters (330 ft)
Transmitter coordinates
37°16′40.8″N 120°37′38.7″W / 37.278000°N 120.627417°W / 37.278000; -120.627417
Links
Public license information
Websiteradiolazer.com/index.php/merced

KMZR is a Regional Mexican formatted broadcast radio station licensed to Atwater, California, serving Merced, California. KMZR is owned and operated by Alfredo Plascencia's Lazer Media, through licensee Lazer Licenses, LLC.2

History

The station was assigned the call letters KVRQ on April 15, 1991. On July 16, 1991, the station changed its call sign to KVRK, on July 18, 1991, to KVRQ, on April 30, 1999, to KJMQ, on February 2, 2012, to KBRE, and on May 4, 2016, to the current KMZR.3

On May 4, 2016, Radio Lazer changed call letters to KMZR and flipped its format to Regional Mexican; the previous active rock format was moved with the KBRE call letters to 1660 AM and 105.7 FM.

References

References

External links