Article · Wikipedia archive · Last revised Jun 9, 2026

Jaecoo

Jaecoo is a brand of Chinese vehicle manufacturer Chery Automobile that was established in 2023. A sub-division of Chery International, Jaecoo was created to market SUVs in export markets. Along with its sister brand Omoda, it is exclusively sold outside China to support Chery's export strategy.

Last revised
Jun 9, 2026
Read time
≈ 9 min
Length
2,008 w
Citations
46
Source
Wikipedia ↗
Jaecoo
Company type
Division
IndustryAutomotive
FoundedApril 2023 (2023-04)
HeadquartersWuhu, Anhui, China
Area served
Worldwide (except China, US, Canada)
Key people
Shawn Xu (Omoda & Jaecoo CEO)1
ProductsAutomobiles
ParentChery Automobile
Websiteomodajaecoo.com

Jaecoo (/dʒæˈkuː, dʒeɪˈkuː/) is a brand of Chinese vehicle manufacturer Chery Automobile that was established in 2023. A sub-division of Chery International,2 Jaecoo was created to market SUVs in export markets. Along with its sister brand Omoda, it is exclusively sold outside China to support Chery's export strategy.

Its name is based on the German word Jäger (meaning 'hunter') and the English word 'cool'.3 In Iran, the brand is known as Lucano.4

History

Omoda and Jaecoo brand launch in Wuhu, Anhui, April 2023 source ↗

Jaecoo was first introduced in April 2023 in Wuhu, Anhui, China, alongside the Omoda brand. The two brands (referred to as "O&J" brands) are only marketed outside China to support its export strategy. Both brands were targeted to reach annual global sales of 1,400,000 units by 2030 (excluding China).5 In the same month, Chery established a separate company in China called Anhui Omoda Jaecoo Automobile Co., Ltd. as a sales company.6

During the brand introduction in April 2023, Jaecoo unveiled two models: the Jaecoo 7, a rebadged Chery Tansuo 06, and Jaecoo 9, a rebadged Chery Tiggo 9, which was later renamed Jaecoo J8 or Jaecoo 8.7 Jaecoo began sales in Russia, its first market, in September 2023 with the J7 and J8.8 Throughout 2024, Jaecoo expanded to several markets, including Western Europe, Malaysia, the Middle East, South Africa, and Chile.9

In April 2024, the brand introduced the Jaecoo J6 EV, a rebadged iCar 03, at a brand convention in China.10 In October 2024, Jaecoo previewed its fourth and smallest model, the Jaecoo J5 subcompact SUV.11 The electric version of the J5, the J5 EV, debuted in Indonesia in February 2025.12

By August 2025, 27 months after their brand introduction, Omoda and Jaecoo had jointly reached 600,000 vehicle sales worldwide.13 Combined cumulative sales surpassed one million units by April 2026, coinciding with the brand's appearance at Auto China 2026.1415

Jaecoo was named Carwow's Brand of the Year for 2026 in the United Kingdom.16

Markets

Europe

Russia

Jaecoo vehicles went on sale in Russia in September 2023, starting with the Jaecoo J7, making it the first market to receive Jaecoo products. The brand became the fifth Chery Holding marque in the country after Chery, Exeed, Omoda, and Jetour.17

In February 2026, AGR Holding and its Chinese partner Defetoo announced a new brand, Jeland, which will market locally produced versions of Jaecoo models in Russia. The announcement coincided with reports of AGR resuming operations at the former General Motors plant in Shushary, Saint Petersburg, where production of Jaecoo-based vehicles had been established.18 Production under the Jeland brand was planned to begin in the first half of 2026, with localised versions of the Jaecoo J6, J7, and J8 expected to form the initial model range; the J7 is expected to be sold as the Jeland VT7.19 In March 2026, the first welded body for the Jeland brand was produced at the Shushary facility, marking the beginning of body production ahead of full assembly.20 Jeland is expected to be Jaecoo's second joint project with AGR after Tenet, which involves localised Jaecoo-based production at the former Volkswagen site in Kaluga.21

Italy

Chery officially debuted in Italy in July 2024 with the Jaecoo brand alongside Omoda, launching the Jaecoo 7. At the time of launch, there were 49 active dealerships.22

Spain

Jaecoo entered Spain as part of its broader Western European expansion in 2024. Cumulative registrations in Spain reached 1,318 units in the first two months of 2026, a 38% year-on-year increase, with the J7 SHS plug-in hybrid leading sales.23

United Kingdom

An Omoda-Jaecoo dealership in Brentwood, Essex, UK source ↗

The Jaecoo J7 became available to order in the UK in January 2025, distributed through the Omoda-Jaecoo dealership network which already sells the Omoda 5 series.2425 Jaecoo registered 28,232 new cars in the UK in 2025, making it the fastest-growing mainstream automotive brand in the country over the past decade according to SMMT data; the J7 SHS plug-in hybrid accounted for 70% of all J7 sales that year.26 The brand was also named Carwow Brand of the Year and ranked as the most-searched Chinese car brand on Google in the UK for 2025. The Jaecoo J5 launched in the UK in 2026, joined by the battery electric Jaecoo E5 variant.27

Southeast Asia

Malaysia

Jaecoo debuted in Malaysia in December 2023, by showcasing the Jaecoo J7.28 In June 2024, the first Jaecoo J7 rolled off the production line at Chery's Malaysian plant in Shah Alam, which is dedicated for Jaecoo models.2930 The Jaecoo J7 went on sale in July 2024.31 Jaecoo Malaysia introduced its second model, the Omoda C9, a rebadged Exeed Yaoguang/RX, in December 2024. The model does not use Jaecoo badging, but marketed as "Omoda C9 by Jaecoo".3233

Thailand

Jaecoo was introduced in Thailand in March 2024, alongside the Omoda brand.34 The Jaecoo J6 EV opened for booking in August 2024.35

Indonesia

Jaecoo held its brand launch in Indonesia on 20 January 2025, showcasing the Jaecoo J7 as its first model to be sold in the country.36 In February 2025, at the 32nd Indonesia International Motor Show, Jaecoo also showcased the Jaecoo J8 and Jaecoo J5 EV (which made the world debut at the country).1237 In July 2025, Jaecoo Indonesia held the world premiere of the Jaecoo J8 SHS ARDIS, the plug-in hybrid version, shortly before the 32nd Indonesia International Auto Show.38

Pakistan

Jaecoo entered Pakistan in August 2025 through a partnership with Nishat Automobile. In October 2025, Nishat Automobile showcased the Jaecoo J7 PHEV variant in the country, with assembly taking place at the Hyundai Nishat Motor facility in Faisalabad. Pakistan is among the first markets globally to receive the Jaecoo J5 SHS hybrid variant.39

Oceania

Australia

The Jaecoo brand launched in Australia in May 2025.40 The first vehicle in the lineup is the Jaecoo J7. It is expected that further Jaecoo models will join the lineup in time, with the Jaecoo J8 listed on the Jaecoo Australia website and taking expressions of interest for potential buyers. Jaecoo is offering an 8-year, unlimited kilometer warranty at launch.4142

New Zealand

The Jaecoo brand launched in New Zealand with the Jaecoo J7 offered from late April 2025.43

Products

Current models

The first model of Jaecoo is the J7, a rebadged Chery Tansuo 06, and was followed by the J8 (a rebadged Chery Tiggo 9) in October 2023 at the Geneva Motor Show in Qatar.44 The third model of Jaecoo is the J6, rebranded from the iCar 03.45 The fourth model of Jaecoo is the J5.

  • Jaecoo 5/J5/J6 (2025–present)
    • Jaecoo 5/J5 SHS-H (hybrid, 2026–present)
    • Jaecoo 5/J5 EV/E5 (battery electric, 2025–present)
  • Jaecoo J6 / 6 EV / EJ6 (2024–present), rebadged iCar 03
  • Jaecoo J7/7 (2023–present), rebadged Chery Tansuo 06 / Tiggo 7 High Energy
    • Jaecoo 7/J7 SHS-P/PHEV (plug-in hybrid, 2024–present)
    • Jaecoo 7 Hybrid / J7 SHS-H (hybrid, 2026–present)
  • Jaecoo J8/8 (2023–present), rebadged Chery Tiggo 9
    • Jaecoo J8 SHS (plug-in hybrid, 2025–present)
  • Jaecoo J5
    Jaecoo J5
  • Jaecoo J5 EV
    Jaecoo J5 EV
  • Jaecoo J6
    Jaecoo J6
  • Jaecoo J7
    Jaecoo J7
  • Jaecoo J8
    Jaecoo J8
See also

See also

References

References

  1. "Omoda & Jaecoo: fastest growing car brand in the world? - paultan.org". Paul Tan's Automotive News. 2024-04-27. Retrieved 2024-05-08.
  2. "Omoda & Jaecoo: fastest growing car brand in the world? - paultan.org". Paul Tan's Automotive News. 2024-04-27. Retrieved 2024-12-03.
  3. "Chinese brand Jaecoo announces UK launch with J7 SUV". Car. 20 December 2023. Retrieved 2 January 2024.
  4. "بررسی لوکانو ال 7 ماموت خودرو (Lucano L7) | bama.ir". bama.ir (in Persian). Retrieved 2024-11-03.
  5. "Meet Omoda & Jaecoo: 2 New Car Brands From China's Chery". www.dsf.my. 2023-04-21. Retrieved 2023-05-20.
  6. "奇瑞成立欧萌达杰酷汽车公司# 注册资本5000万_信息_显示_天眼". www.sohu.com. Archived from the original on 2023-05-21. Retrieved 2023-05-21.
  7. "Omoda & Jaecoo unveil new models, soon to be launched in KSA". Arab News. Retrieved 2025-03-27.
  8. "Sales of cars from Chinese brand Jaecoo start in Russia — company". TASS. Retrieved 2024-05-10.
  9. "Chery's Jaecoo brand comes to Malaysia, J7 model set for Jan 2024 launch". New Straits Times. 7 December 2023. Retrieved 2 January 2024.
  10. "Jaecoo J6 EV – rebranded iCar 03 with 501 km range, solar panels, ADAS tech by DJI, 150 km/h top speed - paultan.org". Paul Tan's Automotive News. 2024-04-27. Retrieved 2025-03-27.
  11. "Jaecoo J5 debuts in China, smaller 'pet-friendly' SUV sibling to the J7 will launch in Malaysia Q4 2025 - paultan.org". Paul Tan's Automotive News. 2024-10-21. Retrieved 2025-03-27.
  12. Fasha, Ryan (2025-02-15). "Jaecoo J7 SHS resmi dijual di IIMS 2025, Segini Nih Harganya". GridOto (in Indonesian). Retrieved 2025-02-13.
  13. Omoda. "OMODA & JAECOO surpass 600,000 global sales as local demand accelerates". Omoda. Retrieved 2025-08-17.
  14. "JAECOO Tops Israeli Sales Chart and Gains Ground Across Europe, Southeast Asia". 2026-04-28. Retrieved 2026-05-20.
  15. "JAECOO Tops Israeli Sales Chart and Gains Ground Across Europe, Southeast Asia". 2026-04-28. Retrieved 2026-05-20.
  16. "Who Makes JAECOO Cars? Everything You Need To Know". Sandown Group. 2026-03-02. Retrieved 2026-05-20.
  17. Cite error: The named reference :03 was invoked but never defined (see the help page).
  18. "New car production under the Jeland brand announced by AGR Holding". www1.ru. 2026-02-03. Retrieved 2026-05-20.
  19. "Assembly of the Jaecoo J7 crossover may begin in Russia". Izvestia. 2025-12-29. Retrieved 2026-05-20.
  20. "The first body of the new Jeland brand was welded at the former General Motors plant in Shushary". www1.ru. 2026-03-20. Retrieved 2026-05-20.
  21. "AGR group, China's Defetoo complete refurbishment of former GM plant in St. Petersburg". Interfax. 2026-02-26. Retrieved 2026-05-20.
  22. "Chery lancia OMODA e JAECOO in Italia: i prezzi di OMODA 5". Quotidiano Motori (in Italian). 2024-07-05. Retrieved 2024-10-07.
  23. "JAECOO Tops Israeli Sales Chart and Gains Ground Across Europe, Southeast Asia". 2026-04-28. Retrieved 2026-05-20.
  24. "Omoda and Jaecoo to launch five new cars in 2025, and open 59 more dealers". carwow.co.uk. Retrieved 2025-02-24.
  25. Masson, Stuart (2025-02-01). "Jaecoo launches in the UK". The Car Expert. Retrieved 2025-02-24.
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  27. "JAECOO Becomes Fastest-Growing Mainstream Auto Brand UK Has Seen in the Past 10 Years". Jaecoo UK. 2026-01-08. Retrieved 2026-05-20.
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  29. "Malaysia to be first market in SE Asia to launch JAECOO J7". 2024-02-23.
  30. "Jaecoo J7 CKD rolls off Chery Shah Alam assembly plant – exclusive to Jaecoo brand, launch on July 19 - paultan.org". Paul Tan's Automotive News. 2024-06-18. Retrieved 2024-09-28.
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  32. "Omoda C9 by Jaecoo - D-segment coupé SUV launched in Malaysia, 2WD and AWD; fr RM169k OTR - paultan.org". Paul Tan's Automotive News. 2024-12-06. Retrieved 2025-02-24.
  33. "Omoda C9 by Jaecoo launching in Malaysia Dec 6 - paultan.org". Paul Tan's Automotive News. 2024-11-29. Retrieved 2025-02-24.
  34. "Jaecoo J6 EV and J8 PHEV SUVs previewed in Thailand ahead of Q4 2024 launch". Paul Tan's Automotive News. 2024-03-21. Retrieved 2024-09-28.
  35. "Jaecoo J6 EV open for booking in Thailand". Paul Tan's Automotive News. 2024-08-06. Retrieved 2024-09-28.
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  38. Fachrulrazi, Ardaniel (2025-07-23). "Jaecoo J8 SHS Ardis Lakukan World Premiere di Indonesia, Range-nya 1.400 KM!". AutonetMagz :: Review Mobil dan Motor Baru Indonesia. Retrieved 2025-08-17.
  40. Cerovic, Oliver (2025-05-01). "JAECOO Partners With Nine For Australian Launch, Unveiling New SUV Models". B&T. Retrieved 2025-05-06.
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External links