Article · Wikipedia archive · Last revised Jul 19, 2026

GuideWell

GuideWell, formally GuideWell Mutual Holding Corporation, is a mutual insurance holding company primarily focused on health insurance in Florida. It was created in 2013 by a reorganization initiated by Florida Blue, a member company of the Blue Cross Blue Shield Association.By health insurance premiums written, it is 7th largest in providing health insurance in the United States with about $30b in health insurance sales as of 2024.

Last revised
Jul 19, 2026
Read time
≈ 2 min
Length
358 w
Citations
12
Source
Wikipedia ↗
GuideWell
TypeMutual
IndustryInsurance and Healthcare Solutions
FoundedApril 27, 1944 (1944-04-27) in Jacksonville, Florida, U.S.
Headquarters
Jacksonville, Florida
,
U.S.
Key people
Brian Pieninck (President and CEO)
Elizabeth "Betsy" Ferguson (General Counsel)
Amish Patel (CIO)
ProductsHealth Insurance
RevenueIncrease US$32.4 billion1 (2024)
Decrease US$211 million2 (2024)
Number of employees
~18,0003 (2023)

GuideWell, formally GuideWell Mutual Holding Corporation (holding company for Florida Blue), is a mutual insurance holding company primarily focused on health insurance in Florida. It was created in 2013 by a reorganization initiated by Florida Blue, a member company of the Blue Cross Blue Shield Association.4By health insurance premiums written, it is 7th largest in providing health insurance in the United States with about $30b in health insurance sales as of 2024.5: 17 

History

It originally formed out of Florida Hospital Service Corporation founded in 1944, which became Blue Cross of Florida, and Florida Medical Services Corporation in 1946, which became Blue Shield of Florida. These merged in 1980 into Blue Cross and Blue Shield of Florida,6 which was renamed Florida Blue in 2012.7 In 2009, Florida Blue acquired Florida Health Care Plans.8 In 2022, GuideWell acquired Triple-S, which operated Blue Cross Blue Shield plans in Puerto Rico.9

Subsidiaries

The holding company controls corporations operating in insurance, health care providers, consumerism, and government.10

Subsidiaries include:

  • GuideWell Source - Medicare administrator
    • Novitas Solutions
    • First Coast Service Options
  • WebTPA - third-party administrator
  • Capital Health Plan
  • Florida Health Care Plans
  • Triple-S Management11
References

References

  1. "GuideWell reaches $30 billion in revenue; ICE: Black Knight deal helps mortgage 'ecosystem' | Jax Daily Record". 2023-10-06.
  2. "Jacksonville-based GuideWell had $19 billion in revenue". www.jaxdailyrecord.com. 19 July 2019.
  3. "Our Story". GuideWell.
  4. Elmore, Charles. "State approves Florida Blue reorganization but bars stock sale". The Palm Beach Post. Retrieved 2023-01-03.
  5. "Annual Report on the Insurance Industry (September 2025)" (PDF). FEDERAL INSURANCE OFFICE, U.S. DEPARTMENT OF THE TREASURY.
  6. "BCBSF COMPANY FACTS" (PDF). BCBSF.
  7. "Florida Blue –New Name of Blue Cross and Blue Shield of Florida Changes mark a new era, expanded focus for Florida's health leader". Florida Blue. Retrieved 2019-06-24.
  8. https://www.fhcp.com/about-us/
  9. https://www.fiercehealthcare.com/payers/florida-blue-parent-guidewell-closes-acquisition-triple-s-management
  10. "Guidewell | Our Companies". www.guidewell.com. Retrieved 2019-06-24.
  11. Basch, Mark (1 February 2022). "GuideWell completes acquisition of Triple-S Management". Jacksonville Daily Recod. Retrieved 11 May 2026.