Geoffrey Moore

Dr Geoffrey Alexander Moore
Born	(1946-07-31) July 31, 19461 Portland, Oregon, U.S.
Occupations	Author, professional speaker, consultant, management expert
Spouse	Marie Moore ​ (m. 1968)​ 1

Geoffrey Moore (born 1946) is an American organizational theorist, management consultant and author,² known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.³

Moore received a bachelor's degree in American literature from Stanford University (1967) and a doctorate in English literature from the University of Washington (1974).⁴⁵

Moore began his professional life as an English professor at Olivet College in Michigan. He later moved his family to California and accepted a position as a corporate trainer³ and executive assistant at a technology company.

Prior to working with the McKenna Group, Moore was a sales and marketing executive at Rand Information Systems, Enhansys, and Mitem.⁴ He heads his own consulting firm, Geoffrey Moore Consulting,⁶ and is a venture partner with Mohr Davidow Ventures and Wildcat Venture Partners as well as managing director at Geoffrey Moore Consulting.⁶

• Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers (1991, revised 1999 and 2014). ISBN 0-06-051712-3
• Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (1995). ISBN 9780887307652.
  • Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (2004). Revised edition. ISBN 0-88730-824-4
• The Gorilla Game: An Investor's Guide to Picking Winners in High Technology (with Paul Johnson and Tom Kippola, 1998). ISBN 9780887308871.
  • The Gorilla Game : Picking Winners in High Technology (1999). Revised edition. ISBN 978-0887309571.
• Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet (2000). ISBN 9780887308888.
  • Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy (2002). Revised edition. ISBN 9780060086763.
• Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution (2005). ISBN 978-1591841074.
• Escape Velocity: Free Your Company's Future from the Pull of the Past (2011). ISBN 978-0062040893.
• Zone to Win: Organizing to Compete in an Age of Disruption (2015). ISBN 978-1682301715.
• The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality (2021). ISBN 978-1950665983.