| Type | Private |
|---|---|
| Industry | Software, Cannabis industry |
| Founded | 2015 (2015) |
| Founder | Kyle Sherman |
| Headquarters | , |
Area served | United States |
| Services | Retail management software |
| Website | www |
Flowhub is an American technology company that provides retail management and point-of-sale (POS) software for state-licensed cannabis dispensaries1. Founded in 2015 in Denver, Colorado, its platform helps retailers manage sales, inventory, and compliance with state regulations.23
History
Flowhub was founded in 2015 by CEO Kyle Sherman. The company was established in response to the regulatory and operational complexity facing cannabis retailers following state-level legalization.456
In 2018, Flowhub partnered with HP Inc. to develop and distribute a point-of-sale hardware system designed specifically for cannabis retail environments.789
In 2022, the company launched Maui, a next-generation version of its retail management platform.10
In 2024, Flowhub produced the docuseries The Great American Dispensary Tour in collaboration with Ricki Lake and Jason Kennedy, hosted by founder and CEO Kyle Sherman.11
Operations
Flowhub operates a software-as-a-service (SaaS) platform that integrates point-of-sale functionality, inventory management, and regulatory reporting into a single system. The platform automates required reporting to state cannabis tracking systems.12
The company also offers proprietary mobile applications including Greet for customer check-in and Stash for inventory management as well as the Nug scanner hardware.1314 It operates on a subscription-based pricing model and serves more than 1,000 dispensaries across multiple U.S. states.12 It has been listed in state regulatory documentation as a required or approved compliance system for licensed cannabis operators.15
Funding and investors
Flowhub is a venture-backed company. In 2019, it raised $23 million in a Series A funding round led by Evolv Ventures, the venture fund backed by Kraft Heinz.12
In October 2021, the company raised an additional $19 million in a strategic funding round led by Headline, with participation from Poseidon Asset Management and musician and entrepreneur Jay-Z (Shawn Carter).1617 Reports at the time placed the company’s valuation at over $200 million.1819
As of 2022, Flowhub has raised more than $50 million in total funding. Additional investors have included cannabis-focused investment firms such as Green Lion Partners and Phyto Partners as well as non-cannabis investors like PayPal and the founders of Venmo.20
Flowhub is a founding board member of the U.S. Cannabis Roundtable, a federal lobbying group. The company has also engaged in advocacy to address banking access for the cannabis industry.21
References
References
- "About That Joint: Marijuana Start-Ups Pass". The New York Times. 2018-01-24.
- "Flowhub LLC - Company Profile and News". Bloomberg.com. Retrieved 2025-12-25.
- Lee, Jeremy Berke, Yeji Jesse. "CULTIVATED: Why investors love Flowhub, cannabis industry layoffs, and more". Business Insider. Retrieved 2025-12-25.
{{cite web}}: CS1 maint: multiple names: authors list (link) - "Marijuana May Be Legal, but Good Luck Filing the Paperwork". The New York Times. 2016-02-21.
- Shapiro, Katie (2019-08-01). "High Country: How Denver's hottest startup is streamlining sales and service for dispensaries". Retrieved 2025-12-25.
- "Take a weed break at work. It's allowed!". WGN-TV. 2016-01-18. Retrieved 2025-12-25.
Profiles Flowhub's weed-friendly workplace policy shortly after its 2015 founding, quoting co-founder Kyle Sherman.
- "HP is jumping into the legal marijuana industry with a technology that could change the way people buy weed — and it's a first for Silicon Valley". Business Insider. 2018-04-15.
- Petrecca, Laura (2018-04-13). "HP is jumping into the pot business". The Washington Post.
- "HP Hashes Out New Strategy to Target Booming Pot Business". Retrieved December 25, 2025.
- Loizos, Connie (2022-09-20). "Flowhub launches Maui, the next generation of its cannabis POS platform". TechCrunch.
- "A New Travel Show Is Exploring Cannabis Culture on 'The Great American Dispensary Tour'". Matador Network. Retrieved 2025-12-31.
- "The buzziest startup in cannabis doesn't even sell marijuana. Meet Flowhub, the cannabis-tech platform that's already signed on more than 900 dispensaries". Business Insider. 2020-02-11.
- Staff, MG (2017-10-10). "Flowhub's Stash App provides dispensaries with a portable inventory manager". MG Magazine.
- "Flowhub in the PCMag Startup Spotlight". PCMAG. 2016-03-29. Retrieved 2025-12-31.
- Massachusetts Cannabis Control Commission (2021-08-04). "Administrative Review Application - Nova Farms, LLC" (PDF). p. 4. Retrieved 2025-12-25.
Dispensary Agents will be trained on the use of Flowhub a system that interfaces with metrc and keeps track of inventory and sales.
- Staff, XXL (2021-10-13). "Jay-Z Invests $19 Million in Marijuana Software Company". XXL Mag.
- Yakowicz, Will. "Jay-Z Invests In Cannabis Payment Company Flowhub". Forbes. Archived from the original on 2022-04-16. Retrieved 2025-12-25.
- Schaneman, Bart (2022-09-13). "Marijuana tech platform Flowhub cuts dozen employees amid market downturn". MJBizDaily.
- "Exhibit 10.1: SAFE (Simple Agreement for Future Equity)". U.S. Securities and Exchange Commission. Retrieved 2025-12-25.
This SAFE agreement details a $250,000 investment by General Cannabis Corp in Flowhub Holdings, LLC on or about November 5, 2018, with a valuation cap of $35,000,000.
- "Flowhub Entrepreneur Company Profile". Entrepreneur. Retrieved 2025-12-25.
- Casacchia, Chris (2025-02-18). "Despite unlikely allies, cannabis industry struggling with debanking". MJBizDaily. Retrieved 2025-12-31.