| Type | Private |
|---|---|
| Industry | E-commerce |
| Founded | 2016 |
| Founder | Cormac Kinney |
| Headquarters | , United States |
Area served | United States |
Key people | Carmen Busquets, Adrian Cheng |
Flont was a jewelry rental service e-commerce company12 founded in 2016 and available from May 2017 to 2019.3 Flont employed a 'jewelry as a service' model, where customers could subscribe for a monthly or yearly fee and in exchange receive unlimited jewelry rentals from the site.3 Its founder Cormac Kinney was a former president of a joint venture with Cartier and Richemont.1
In 2018, Chow Tai Fook announced a joint venture with Flont to open up to 500 locations in China inside Chow Tai Fook retail stores.45
The company shut down its business in 2019.6
History
In 2016, Flont was founded by Cormac Kinney in partnership with over 40 brands. In 2017, Adrian Cheng, executive Chairman of Chow Tai Fook and New World Development, announced a $2 million seed-round investment in the company.7 The startup announced a $5 million capital raise in October 2017.3 As of 2023, the flont.com website was no longer accessible.
References
References
- Samaha, Barry (2017-07-23). "Flont Is Changing How to Buy Fine Jewelry Online". Forbes Magazine.
- "Flont Dresses San Francisco Society in Style". Vogue. 2017-04-13.
- Davis, Ashley (2017-10-13). "Jewelry as a Service Start-Up Raises $5M". National Jeweler.
- Chen, Cathleen (2018-05-23). "Adrian Cheng Plans China Rollout for Flont, Moda Operandi". Business of Fashion.
- Rapp, Jessica (2018-11-12). "What Adrian Cheng's New Investments Tell Us About Chinese Millennials". Jing Daily.
- Roxanne Robinson (4 July 2022). "Jewelry Borrowing Is Back in Style". NYTimes.
- "Flont Closes $2m Seed Funding Round". FinSMEs.com. 2017-03-14.