Article · Wikipedia archive · Last revised Jul 23, 2026

Flipkart

Flipkart Internet Private Limited is an Indian e-commerce company, headquartered in Bengaluru. The company initially focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products. Since 2018, Walmart Inc. has held a controlling stake in the company.

Last revised
Jul 23, 2026
Read time
≈ 32 min
Length
7,371 w
Citations
214
Source
Wikipedia ↗
Flipkart
Company type
Subsidiary
IndustryE-commerce
Founded22 October 2007 (2007-10-22)
Founders
HeadquartersBengaluru, Karnataka, India
Area served
India
Key people
Kalyan Krishnamurthy (CEO)1
ServicesOnline shopping
RevenueIncrease ₹82,787 crore (US$8.6 billion) (2025)
Decrease ₹−5,189 crore (US$−540 million) (2025)
Number of employees
22,000 (excluding Myntra)2 (January 2024)
ParentWalmart Inc. (~85%)3
Subsidiaries
Websiteflipkart.com
Footnotes / references
Financials as of 31 March 2025.4

Flipkart Internet Private Limited is an Indian e-commerce company, headquartered in Bengaluru.5 The company initially focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products.67 Since 2018, Walmart Inc. has held a controlling stake in the company.8

According to a 2023 AllianceBernstein report, Flipkart held a 48% market share in the Indian e-commerce industry, in which it competes primarily with Amazon India and domestic rival Meesho.9 In 2018, Flipkart was described as having a dominant position in the apparel segment, bolstered by its acquisition of Myntra, and as being "neck and neck" with Amazon in the sale of electronics and mobile phones.1011

History

2007–2010

Flipkart was founded in October 2007 in Bengaluru12 by Sachin Bansal and Binny Bansal, alumni of the IIT Delhi and former Amazon employees.131415 The company was started from a two-bedroom apartment in Koramangala, Bengaluru, with an initial investment of ₹200,000 from each of the founders' families. The website was launched in October 2007, initially only limited to selling books.16 Flipkart was reportedly receiving 100 orders per day by 2008.17

In 2010, Flipkart acquired WeRead, a digital retailer of books, from Lulu.com. This space was otherwise only shared by very limited number of players at that time in the market, such as Landmark and Infibeam. WeRead continued to operate independently after the acquisition.1819

2011–2014

In 2011, Flipkart acquired the digital distribution business Mime360.com, a distributor of music, media and games,2021 and the digital content library of the Bollywood portal Chakpak.22 Following the latter acquisition, Flipkart launched its DRM-free Digital music store Flyte in 2012.23 Due to competition from free streaming sites, Flyte was unsuccessful and shut down in June 2013.2425

In 2012, Flipkart acquired Letsbuy, an online electronics retailer.26 In 2013, Flipkart co-founders sold WS Retail to a consortium of investors led by Rajeev Kuchhal.27

In 2014, Flipkart was the exclusive Indian retailer of several smartphones, including the Moto G,28 the Moto E,29 the Xiaomi Mi 3,30 and the Redmi 1S and Redmi Note.31323334

Flipkart acquired Myntra, an online fashion retailer, for US$280 million in May 2014.35 As of 2018, Myntra continues to operate alongside Flipkart as a standalone subsidiary focusing on separate market segments.36

On 6 October 2014, coinciding with the company's anniversary and the Diwali season,37 Flipkart held a major sale that it promoted as "Big Billion Day". The event generated a surge of traffic, selling US$100 million worth of goods in 10 hours. The event received criticism via social media over technical issues experienced during the event and stock shortages.38394041

In 2014, Flipkart invested in mobile payments platform Ngpay and shuttered its own payment platform Payzippy by merging it with Ngpay.42

2015–2018

In April 2015, Flipkart acquired Appiterate, a Delhi-based mobile marketing automation firm.43

In October 2015, Flipkart reprised the "Big Billion Day" sale as a multi-day event known as "Big Billion Days", which would be exclusive to the Flipkart mobile app. Flipkart bolstered its supply chain and introduced more fulfillment centers to meet customer demand.44 Flipkart achieved a gross merchandise volume of US$300 million during the event, with the largest volumes coming from fashion sales and the largest value coming from mobiles.45

In December 2015, Flipkart purchased a 34% stake in the digital mapping provider MapmyIndia for around ₹1,600 crore ($260 million).46 47 In April 2016, Flipkart acquired the UPI mobile payments startup PhonePe.48

In July 2016, Flipkart acquired the online fashion retailer Jabong.com from Rocket Internet for US$70 million.49 In January 2017, Flipkart made a US$2 million investment in TinyStep, a parenting information startup.50

In 2017, Flipkart sold 1.3 million phones in 20 hours on 21 September during its Big Billion Days promotion, doubling the number sold on the first day of the same event in 2016.51 Flipkart held a 51% share of all Indian smartphone shipments in 2017, overtaking Amazon India (33%).52

In April 2017, eBay announced that it would sell its Indian subsidiary, eBay.in, to Flipkart, and invest US$500 million in the company. While eBay suggested that the partnership would allow Flipkart to access eBay's network of international vendors, these plans never came to fruition.535455 In July 2017, Flipkart made an offer to acquire its main domestic competitor, Snapdeal, for US$800–900 million, but the offer was rejected by Snapdeal's board.56

Acquisition by Walmart

On 4 May 2018, it was reported that American retail corporation Walmart had won a bidding war with Amazon to acquire a majority stake in Flipkart for US$15 billion.5758 On 9 May 2018, Walmart officially announced its intent to acquire a 77% controlling stake in Flipkart for US$16 billion.59 Following the purchase, Flipkart co-founder Sachin Bansal left the company. The remaining management team reported to Marc Lore, CEO of Walmart eCommerce US.60 Walmart president Doug McMillon cited plans to help Flipkart with its sourcing and supply chain.61 Indian traders protested against the acquisition, considering it a threat to domestic businesses.6263

In a filing with the U.S. Securities and Exchange Commission on 11 May 2018, Walmart stated that Flipkart's current minority shareholders "may require Flipkart to effect an initial public offering following the fourth anniversary of the closing of the transactions at a valuation no less than that paid by Walmart".6465

Following the announcement of Walmart's deal, eBay announced that it would sell its stake in Flipkart back to the company for US$1.1 billion and relaunch its Indian operations, citing "a huge growth potential for e-commerce in India."53 SoftBank Group also sold its entire 20% stake to Walmart without disclosing the terms of the sale.66 Walmart's acquisition of a 77% stake in Flipkart was completed on 18 August 2018. Walmart also provided US$2 billion in equity funding to the company.6768

On 13 November 2018, Flipkart CEO Binny Bansal resigned after facing an allegation of "serious personal misconduct". Walmart stated that "while the investigation did not find evidence to corroborate the complainant's assertions against Binny, it did reveal other lapses in judgment, particularly a lack of transparency, related to how Binny responded to the situation."6970 Days later, Walmart increased its equity stake in Flipkart to 81.3%.71

2019–2022

In July 2019, Flipkart launched Samarth program that supported local artisans, weavers, and craftspersons that traditionally are only able to sell locally.7273

Flipkart invested US$4 million in the customer engagement and rewards platform EasyRewardz in November 2019.7475

In 2020, Flipkart launched Flipkart Wholesale, an online marketplace that provided a digital platform for kiranas and MSMEs.76 As a part of the same initiative around Flipkart Wholesale, Flipkart also acquired 100% stake in Walmart India Private Limited operating Best Price cash-and-carry business.77

In July 2020, Flipkart acquired a 27% stake in Arvind Fashions's newly formed subsidiary Arvind Youth Brands for US$35 million. Arvind Youth Brands owned the Flying Machine brand.78 Flipkart also rolled out Flipkart Quick, a hyperlocal 90-minute delivery service for product categories such as groceries, home accessories, mobile phones, and stationery.79

In October 2020, Flipkart acquired a 7.8% stake in Aditya Birla Fashion and Retail for US$204 million.8081 The following month, Flipkart acquired the intellectual property of gaming startup Mech Mocha for an undisclosed amount.8283 In November 2020, Flipkart acquired augmented reality company Scapic.84

In April 2021, Flipkart announced the acquisition of the travel booking portal Cleartrip.85 Flipkart also launched Flipkart Hotels using Cleartrip API.86 In 2022, Flipkart sold Cleartrip's business in the Middle East, including the website Flyin.com, to Wego.87

In July 2021, Flipkart launched its social commerce marketplace called Shopsy, which allowed individuals and small businesses to direct sell and resell products to customers via social media channels.88 In December 2021, Shopsy entered the grocery delivery segment in 700 cities across India.89909192

In November 2021, Flipkart Health acquired Sastasundar Healthbuddy for an undisclosed sum.93 In April 2022, Flipkart started the Flipkart Health+ app for delivering medicines and health services through Sastasundar Marketplace Limited, which was already providing online pharmacy services.94 This partnership with Sastasundar ended in January 2025.95

In April 2022, Flipkart Group established its philanthropic arm, Flipkart Foundation, to support entrepreneurship among underserved communities in India.96 The same month, Flipkart introduced the Flipkart Labs programme to develop Web3 and Metaverse use cases in shopping.9798

In December 2022, Flipkart completed its spin-off of PhonePe, with Flipkart's shareholders receiving direct ownership stakes in the latter.99 As a result of PhonePe's separation, Flipkart announced a cash payout of around $700 million to its former and current employees holding Flipkart's ESOPs.100

2023–present

On 22 December 2023, Flipkart confirmed that US$600 million would be infused by Walmart as part of its total fundraising plan of US$1 billion. The funding round was expected to value the company at about 5-10% higher than its previous valuation of US$33 billion, implying a valuation of roughly US$34.7 billion to US$36.3 billion.101

Binny Bansal resigned from the executive team on 28 January 2024, and subsequently divested his remaining stake in the company to Walmart.102

In March 2024, Flipkart launched its UPI services, Flipkart UPI, in partnership with Axis Bank.103104

Flipkart Minutes logo source ↗
A Flipkart minutes store at RR Nagar, Bangalore (2026) source ↗

In August 2024, Flipkart entered the quick-commerce market with the introduction of Flipkart Minutes.105 In the same month, Flipkart-backed super.money launched its mobile application offering credit-first UPI services.106

In October 2024, Flipkart was among the initial partners in the launch of YouTube's Shopping affiliate programme in India, allowing eligible video creators to link products from Flipkart and Myntra, in their content.107

In 2025, the company announced that it would shift its domicile from Singapore to India.108

Business structure

According to a report in November 2014, Flipkart operated with a complex business structure that included nine firms, some registered in Singapore and some in India.109 Flipkart's Indian entities are owned by Flipkart Pvt. Ltd., which is registered in Singapore. The Singapore-registered entity owns eight Indian companies, including Flipkart Internet Pvt. Ltd, the company that runs the e-commerce marketplace Flipkart.com, Flipkart India Pvt. Ltd, the wholesale business, and Flipkart Logistics Pvt. Ltd, which runs Ekart (the internal logistics arm that can be used by other e-commerce players).110111

Notable companies in which Flipkart Group owns a controlling stake include:

Name Type Since Current stake
Myntra Fashion 2014 100%112
Ekart Logistics 2015 113
Flipkart Wholesale B2B cash and carry 2020 100%114
Cleartrip Travel booking 2021 80%115
Shopsy B2C e-commerce 2021 100%
Flipkart Health+ Healthcare 2021 75.1%116
Super.money Fintech / Payments 2024 100%117

Flipkart has made 22 acquisitions and 27 investments, spending over US$415 million for the acquisitions.118

As of 2021, the Flipkart app was available in 8 local Indian languages, Gujarati, Bengali, Odia, Hindi, Telugu, Kannada, Marathi and Tamil.119 As of 2022, Flipkart reportedly hosted 1.1 million sellers.120

Funding and revenue

The initial development budget of Flipkart was ₹400,000 (US$4,200).121 It later raised funding from venture capital firms Accel India (receiving US$1 million in funding in 2009)122123 and Tiger Global (US$10 million in 2010 and US$20 million in June 2011).124125126 On 24 August 2012, Flipkart announced the completion of its 4th round of funding, netting a total of US$150 million from MIH (part of the Naspers Group) and Iconiq Capital. The company announced on 10 July 2013 that it had raised an additional US$200 million from existing investors, including Tiger Global, Naspers, Accel Partners, and Iconiq Capital.127

Flipkart's reported sales were ₹40 million (US$420,000) in the FY2008–09,128129 ₹200 million (US$2.1 million) in the FY2009–10130 and ₹750 million (US$7.8 million) in the FY2010–11.131

Flipkart reported a loss of ₹2.81 billion (US$29 million) for the FY2012–13.132 In July 2013, Flipkart raised US$160 million from private equity investors.133

In October 2013, it was reported that Flipkart had raised an additional US$160 million from new investors Dragoneer Investment Group, Morgan Stanley Wealth Management, Sofina SA, and Vulcan Inc., with a share of the funding coming from existing investor Tiger Global.134135136

On 26 May 2014, Flipkart announced that it had raised US$210 million from Yuri Milner's DST Global and its existing investors Tiger Global, Naspers, and Iconiq Capital.137

On 29 July 2014, Flipkart announced that it raised US$1 billion from Tiger Global, Accel Partners, Morgan Stanley Investment Management, and a new investor, Singaporean sovereign wealth fund GIC.138139

In December 2014, it received US$700 million in another round of funding at a valuation of US$11 billion.140 At the same time, Flipkart announced its filing application with the Singapore-based company regulator ACRA to become a public company.141 In May 2015, Flipkart raised US$550 million in additional funding from its existing investors at a valuation of US$15 billion.142

By August 2015, after raising another US$700 million, Flipkart had raised a total of US$3 billion over 12 rounds of funding from 16 major investors.143 In April 2017, Flipkart underwent another round of funding, receiving US$1.4 billion in funding from investors including eBay, Microsoft, and Tencent.144 On 10 August 2017, SoftBank Vision Fund invested another US$2.5 billion in Flipkart.145

In 2022, the company started Flipkart Ventures and created a venture fund of $100 million to be invested in other startups selected for its startup accelerator program.146147

The total revenue in 2022 was that of ₹43,357 crore was reported for the past fiscal year of 2020–21, which was 25% more than its revenue in the previous year. The losses were reported to have reduced by 23% to ₹2,445 crore.148

In May 2024, Google invested $350 million in Flipkart.149

Regulatory action and lawsuits

In November 2012, the Indian Enforcement Directorate launched an investigation into Flipkart for alleged violations of the foreign direct investment regulations of the Foreign Exchange Management Act of 1999.150151 On 30 November 2012, Flipkart's offices were raided by the Enforcement Directorate, with documents and computer hard drives seized by inspectors.152 In August 2014, the Enforcement Directorate claimed that it had found Flipkart to be in violation of the Foreign Exchange Management Act.153 The Delhi High Court declared that several e-commerce firms, including Flipkart, had violated foreign investment regulations.154

In January 2016, a public interest litigation hearing took place over Flipkart's alleged contravention of foreign investment norms. The court asked the Reserve Bank of India to provide the latest circular on foreign investment policy.155 The same month, the Department of Industrial Policy and Promotion (DIPP) clarified that it did not recognise the marketplace model of online retail.156 In February 2016, Health Minister J. P. Nadda announced that the Maharashtra FDA had taken action against Flipkart, among others, for selling drugs without a valid license.157

Consumer affairs

In 2022, a group of scammers was arrested by the Lucknow Police for cheating Flipkart by ordering Apple products and returning packages with bricks instead.158159 Such scams have also been reported in the past, where soaps were delivered instead of an iPhone, not only via Flipkart160 but also via Amazon.161

Flipkart Video

Flipkart Video
Type of businessPrivate
Type of site
Video streaming
Available inHindi
DissolvedJuly 2023 (2023-07)
Headquarters
Bangalore
Area servedIndia
IndustryEntertainment
RegistrationRequired
LaunchedAugust 2019 (2019-08)
Current statusDiscontinued

Flipkart Video was an India-based OTT (Over the Top) video streaming platform operated by Flipkart.162163 It was launched in 2019, and formed content partnerships with Voot, Arre, Viu, TVF, and Pocket Aces' Dice Media.164165 In October 2019, it announced its first original series Back Benchers, a quiz show hosted by Bollywood film producer and director Farah Khan,166167168 which featured Bollywood actors as students and host Farah as the dean of the figurative school. The show had appearances from Bollywood actors such as Anil Kapoor, Shilpa Shetty,169 Kartik Aaryan, Parineeti Chopra, Ananya Panday, Bhumi Pednekar, Taapsee Pannu, Janhvi Kapoor, and Malaika Arora.170

Flipkart Video is a free video streaming service171 that is available within the video section of the Flipkart app.166167 Flipkart has cooperated with various production houses, including Studio Next and Frames, as well as Sikhya Productions, to offer its library of original series in foreign languages and genres to Flipkart users.164172

Flipkart Video Original programming

Flipkart Video Originals features programming in several genres, including action, comedy, romance, drama, horror, adventure, and others.168

Original series

Year Title Episodes Genre Premiere Length Language Ref(s)
2019 Back Benchers 20 Quiz show 19 October 2019 35 mins Hindi 173
2020 Entertainer No.1 8 Game show 13 April 2020 10 mins Hindi 174
2020 Kya Bolti Public 30 Game show 16 April 2020 10 mins Hindi 175176
2020 Fake or Not 30 Quiz show 6 July 2020 10 mins Hindi 177
2020 Super Fan Game show 10 July 2020 12 mins Hindi 178
2020 Power Play with Champions 60 Quiz show 18 September 2020 12 mins Hindi 179
2020 Sabse Funny Kaun Comedy 28 September 2020 10 mins Hindi 180
2020 Ladies vs Gentlemen 30 Game show 18 November 2020 20 mins Hindi 181
2020 Prize Wali Paathshala Game show 15 December 2020 7 mins Hindi
2021 Kaun? Who Did It? 35 Crime 9 January 2021 17 mins Hindi 182
2021 F.Y.I. - For Your Information Game show 16 January 2021 Hindi 183
2021 Dating Aaj Kal 30 Game show 13 February 2021 18 mins Hindi 184
2021 Aage Kya 40 Quiz show 28 March 2021 Hindi 185

Original short films

Year Title Topic/Genre Premiere Length Language Ref(s)
2020 Chhaju Ke Dahi Bhalle Online Dating 19 February 2020 13 mins Hindi 186
2020 Nano So Phobia Confusion of Old Age 19 February 2020 12 mins Hindi 187186
2020 Sleeping Partner Marital Rape 19 February 2020 22 mins Hindi 188
2020 Pinni The Role of a mother in making our lives sweeter 19 February 2020 17 mins Hindi 189190
2020 Sunny Side Upar Looking at the positive sides in Life 19 February 2020 18 mins Hindi 191192
2020 Swaaha Infidelity in a marriage 19 February 2020 16 mins Hindi 189192
2020 Thappad Innocence of childhood 19 February 2020 17 mins Hindi 193186

Criticism

On 13 September 2014, a Flipkart deliveryman allegedly molested a housemaid in Hyderabad.194 The housemaid's employer sued Flipkart for this incident, citing the need for regulations to make offline delivery services safer.195

In 2014, competitors such as Future Group (owner of retail chain Big Bazaar at that time) filed complaints with India's Ministry of Commerce and Industry, alleging that Flipkart's Big Billion Days discounts undercut prices in a manner predatory to other retailers. The ministry stated that it would look into the complaints.196197198

In April 2015, Flipkart faced criticism for being a launch partner in the Airtel Zero program. Critics alleged that the zero-rating scheme violated the principles of net neutrality. Flipkart later pulled out of the project.199

In 2015, around 400 delivery executives working with eKart, the logistics arm of Flipkart, went on strike to protest poor working conditions. Complaints included seven-day workweeks, extended hours, and a lack of clean toilets and medical assistance for bike riders involved in accidents.200 In 2016, delivery executive Nanjunda Swamy was allegedly murdered by a customer who did not have enough money to pay for a product.201 In response, Flipkart launched a safety initiative -'Project Nanjunda', named after the deceased executive. This included an SOS button in the mobile app (called the Nanjunda button) that could be used by field executives in case of emergencies.202

Vendors on Flipkart have faced several challenges while doing business on the company's marketplace, to the extent that some of them have quit the portal. Some of these challenges include Flipkart's alleged unfair policies towards sellers, the lack of a competent logistics service, and customer returns that are a result of consumer fraud.203

Awards and recognition

  • Flipkart was reported to be at the top in the annual Fairwork India Ratings 2021 - which is a 10-point system that creates a score based on fair pay, conditions, contracts, management, and representation.204 A total of 11 platforms were evaluated by a consortium of the Centre for IT and Public Policy (CITAPP), International IIIT Bangalore and the global Fairwork network. The methodology included qualitative interviews with 19-20 workers in Delhi and Bangalore.205
See also

See also

References

References

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