 | |
| Industry | Clothing |
|---|---|
| Founder | Alex & Mike Faherty |
Number of locations | 80+1 (2026) |
Area served | United States & Canada |
Number of employees | 500+2 (2025) |
| Website | fahertybrand |
Faherty Brand is an American clothing company founded in 2013 by twin brothers Alex and Mike Faherty.3 Its aesthetic was described as "surf hippie" by The New York Times.4 As of 2026, the company has over 80 brick and mortar stores and their clothing brand is sold in over 250 stores worldwide. They are a certified B Corporation.
History
Faherty Brand was created in 2013 by twin brothers, Alex and Mike Faherty.5 The brothers grew up in Spring Lake, New Jersey, where they spent their childhood surfing and exposed to surfing culture.6 Alex previously worked in private equity at Cerberus and Mike Faherty worked as a fashion designer for Ralph Lauren, where he learned about fabric mills, design processes, and pattern creation.78 The brothers founded Faherty Brand with the idea of creating the "perfect" board short, which had both a shorter inseam and added cotton, with a wash technique for softness and comfort.1 In 2013, Faherty Brand released its first full clothing line in a "Beach Shack on Wheels," which they drove cross-country and sold their line through local boutiques.1 In 2014, Faherty Brand was sold in department stores such as Barney's, Bloomingdale's and Nordstrom, in addition to a small store in Los Angeles' Fred Segal and about 60 boutique stores.6 In 2016, they opened the first store in Malibu, California.71 The company moved to brick-and-mortar retail during the COVID-19 pandemic when the dip in the real estate market allowed the Faherty brothers to purchase stores at a lower price.15 In the spring of 2020, Faherty Brand launched a full women's collection,9 with dresses being particularly popular, accounting for 40% of all women's sales.
By early 2020, the company opened 13 stores and by 2026 had opened over 80 stores.1 Faherty Brand has a retail presence in major cities including New York, Boston, Washington, Los Angeles,10 as well as in resort towns.111 In March 2026, Faherty Brand opened their first international store in Biarritz, France.12 The brand is sold in over 250 stores worldwide.5 The company's supply chain spans Europe, South America, North America, and Asia.5
One of the communities that Faherty Brand has particularly invested in is the Native American community.13 The brand, anticipating criticism for appropriating Native American designs, announced plans to establish long-term relationships with Native American designers.14
Sustainability
The brand's approach to sustainability has been described as focusing more on action rather than political pronouncements.15
Faherty Brand is a certified B Corporation, a member of One Percent for the Planet, and donates 1% of its revenue to environmental initiatives.16 The company uses recycled polyester yarn made from water bottles.17 In February 2025, the company began selling a t-shirt made from regenerative cotton that requires less water for production.16
Second Wave Resale Program
In June 2023, Faherty Brand announced the launch of its resale initiative, named "Second Wave", in partnership with Archive.18 The program is designed to enable customers to buy and sell pre-owned Faherty products.19
References
References
- Breen, Amanda (February 3, 2026). "These Twin Brothers Turned One Beach-Themed Trailer Into a $250M Brand With Over 80 Stores: 'It's a Beast'". Entrepreneur.
- Mroz, Jacqueline (June 27, 2025). "How Surfer Twins Built Faherty, a Clothing Brand With Jersey Shore Soul". NJ Monthly.
- Faherty Brand's Endless Summer Style MATT SEBRA, GQ, April 8, 2013
- Faherty Is Not for Men in Black Jon Caramanica, The New York Times, July 11, 2017
- Davis, Dominic-Madori (February 23, 2021). "The cofounder of clothing brand Faherty says the company had its best year yet thanks to a diversified supply chain and the art of storytelling". Business Insider.
- These Surfing-Obsessed Twins Are Bringing Sustainable Clothing to the Beach Graham Winfrey, Inc 2014-12-29
- Faherty Brand's Endless Summer Style MATT SEBRA, GQ, April 8, 2013
- A New England Surf Brand Born Out of Ralph Lauren John Zientek, Gear Patrol
- Faherty Shines Spotlight on Growing Women’s Business Jean E. Palmieri Women's Wear Daily
- Faherty Is Not for Men in Black Jon Caramanica, The New York Times, July 11, 2017
- Palmieri, Jean E. (April 8, 2024). "Faherty Expands With Sunglasses, More Retail Stores and International Markets". WWD.
- Palmieri, Jean E. (March 17, 2026). "Faherty to Open First International Store in Biarritz, France". WWD.
- Faherty’s Kerry Docherty: Being a sustainable brand means ‘holding ourselves accountable’ Jill Manoff The Glossy Fashion Podcast
- Burba, Annabel (27 May 2025). "Faherty Brand Donated More Than $1 Million to the Native Community. It Started With an Apology". Inc.
- Faherty’s Kerry Docherty: Being a sustainable brand means ‘holding ourselves accountable’ Jill Manoff The Glossy Fashion Podcast
- Daniels, Melissa (April 21, 2025). "Why brands like Blueland and Faherty are turning to sustainability activists for collaborations". Glossy.
- Krentcil, Faran (May 24, 2013). "Designer Spotlight: Faherty Brand". Elle.
They found their answer in plastic bottles. "When you melt them down, you can turn them into polyester yarn," Faherty says.
- "Greater circularity: Faherty partners with Archive to launch Second Wave resale programme". 21 June 2023.
- Roshitsh, Kaley (21 June 2023). "Faherty Bets on Resale With 'Second Wave'". Women's Wear Daily.