Article · Wikipedia archive · Last revised Jul 23, 2026

Everyone Watches Women's Sports

"Everyone Watches Women's Sports" is a phrase intended to both promote and reflect the rise in popularity in women's sports in the 2020s. The phrase was first published on a shirt released in December 2023 by Togethxr, an apparel brand founded by Sue Bird, Alex Morgan, Simone Manuel, and Chloe Kim. Bird described the phrase as a response to disparaging online commentators who say "Nobody watches women's sports". The original shirt is black with white lettering.

Last revised
Jul 23, 2026
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Wikipedia ↗

"Everyone Watches Women's Sports" is a phrase intended to both promote and reflect the rise in popularity in women's sports in the 2020s. The phrase was first published on a shirt released in December 2023 by Togethxr, an apparel brand founded by Sue Bird, Alex Morgan, Simone Manuel, and Chloe Kim. Bird described the phrase as a response to disparaging online commentators who say "Nobody watches women's sports".1 The original shirt is black with white lettering.2

The shirt starting gaining popularity when it was worn by Dawn Staley, the coach of the University of South Carolina's women's basketball team in January 2024.34 It continued to rise in popularity as it was worn by Jason Sudeikis as he sat courtside at the 2024 NCAA Division I women's basketball championship game and when Bird gifted one to Jimmy Fallon on The Tonight Show.156 The phrase has been worn or promoted by celebrities and athletes such as Serena Williams, Chelsea Handler, Simone Biles, and Paige Bueckers.789 In September 2024, President Joe Biden said the phrase while congratulating the 2023 NWSL champions Gotham FC.1011

Togethxr has collaborated with several teams and brands to promote the phrase.12 An alternative version of the shirt stating the phrase in French ("Tout le Monde Regarde le Sport Féminin.") was commonly worn at the Paris 2024 Olympics. A collaboration shirt using the colors of the WNBA Golden State Valkyries was released in July 2024.5 In December 2024, Nike and Togethxr collaborated on a basketball shoe.13 In September 2025, the London City Lionesses of the Women's Super League included the slogan on their kit.1415

Togethxr had earned $3 million in sales on the t-shirt by July 2024. That year, the slogan generated $6 million in revenue.1612

In September 2025, WNBA player Angel Reese joined the ownership group of Togethxr.1718

References

References

  1. Holtermann, Callie (June 18, 2024). "The T-Shirt's Message Is Simple: 'Everyone Watches Women's Sports.'". The New York Times. Retrieved January 2, 2025.
  2. Tempera, Jacqueline (June 6, 2024). "This Iconic Tee Has Been Worn By Jason Sudeikis, Paige Bueckers And More". Women's Health. Retrieved January 2, 2025.
  3. "Brimming popularity, star power has everyone watching women's sports". Reuters. March 18, 2024. Retrieved January 17, 2025.
  4. Donaldson, Ali (January 30, 2024). "How to Respond When Dawn Staley Wears Your Brand? You've Got to 'Eventize' Your Viral Moments". Inc.com. Retrieved January 2, 2025.
  5. Sanchez, Rosa (August 16, 2024). "How the "Everyone Watches Women's Sports" T-Shirt Went Viral". Harper's BAZAAR. Retrieved January 2, 2025.
  6. Hernandez, Victoria (April 8, 2024). "Where to buy 'Everyone Watches Women's Sports' apparel seen on Dawn Staley, Jason Sudeikis". USA TODAY. Retrieved January 2, 2025.
  7. Bachheti, Akchhat (September 2, 2024). "PICTURE: Serena Williams presents unique t-shirt to promote women's sports on her return to US Open 2024". www.sportskeeda.com. Retrieved January 2, 2025.
  8. Leibert, Emily (August 29, 2024). "Simone Biles Agrees: Everyone Watches Women's Sports". The Cut. Retrieved January 2, 2025.
  9. Dhillan, Saahil Ajayankya (June 8, 2024). ""Peep the shirt": Paige Bueckers flaunts 'Everyone watches women's sports' tee during Sun vs. Mystics WNBA game appearance". www.sportskeeda.com. Retrieved September 5, 2025.
  10. Gannon, Maddie (September 23, 2023). "Biden honors NWSL's Gotham FC for 2023 championship". ny1.com. Retrieved January 2, 2025.
  11. "White House hosts S. Carolina, UConn title teams". ESPN.com. September 10, 2024. Retrieved January 2, 2025.
  12. Robinson, Cheryl (April 4, 2025). "How Togethxr's 'Everyone Watches Women's Sports' Is Changing The Game". Forbes. Retrieved September 5, 2025.
  13. Verry, Peter (December 22, 2024). "Nike and Togethxr Team Up to Create 'Everyone Watches Women's Sports' G.T. Cut 3 Basketball Shoe". Footwear News. Retrieved January 2, 2025.
  14. Peterson, Anne M. (September 3, 2025). "London City Lionesses to wear jerseys with saying 'Everyone Watches Women's Sports'". The Morning Sun. Retrieved September 5, 2025.
  15. Smith, Emma (September 4, 2025). "London City Lionesses to wear 'Everyone Watches Women's Sports' shirts in WSL opener". BBC Sport. Retrieved September 5, 2025.
  16. Kaloi, Stephanie (July 16, 2024). "The $4 Billion Women's Sports Merch Market Is a Supply Desert". Front Office Sports. Retrieved January 2, 2025.
  17. Friend, Tom (September 5, 2025). "Angel Reese joins Togethxr's ownership group". Sports Business Journal. Retrieved September 5, 2025.
  18. SAM (September 4, 2025). "Angel Reese expands off-court portfolio by joining ownership group including stars Sue Bird and Alex Morgan". MARCA. Retrieved September 5, 2025.