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| EuroGiant | |
| Industry | Retail and wholesale |
| Founded | 30 April 1990 (1990-04-30) in Dublin, Ireland |
| Defunct | 4th February 2026 |
| Headquarters | Dublin, Ireland |
Number of locations | 771 |
Key people |
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| Revenue |  €60.7 million (2014) |
Number of employees | 6441 |
| Website | |
EuroGeneral was a retailer that operated the EuroGiant discount shop chain in Ireland, until its liquidation on 4th of February, 2026. Its main competitors were Dealz and Mr Price.
History
The company was founded on 30 April 1990 (1990-04-30) by Charlie O'Loughlin when he opened his first variety shop, "PoundCity" on Moore Street in Dublin.2 The business expanded, and by 1993, it had twelve shops, in Dublin, Cork and Limerick.3 In 2001, EuroGeneral was set up and "PoundCity" was renamed "Euro 2" due to the introduction of the euro in 2002. The Euro 2 shops were later renamed "EuroGiant". The business had expanded to more than 60 shops nationwide by 2012, and to more than 80 by 2023.45
On 4 February 2026, a provisional liquidator was appointed to EuroGeneral Limited after several years of loss-making, with the EuroGiant shops to continue operating pending the carrying out of a full review of its network.61
Operations
EuroGeneral has two main divisions, retail and wholesale. The business employs over 500 employees.5 The retail shops are all privately operated by EuroGeneral Ltd and Bushgrove Ltd.7
EuroGeneral's wholesale division also supplies other retailers - over 400 other retail outlets within Ireland and mainland Europe. EuroGeneral claims to be Ireland's leading online wholesaler for discount and convenience shops.8
Liquidation
On the 4th and 5th of February, 2026, EuroGiant entered liquidation. 6This meant that 640 jobs were at risk, and all closures of their stores had taken place in February. 640 jobs were lost, and all stores closed on one date, leaving dozens of spaces to let rental/to buy spaces across the country.
References
References
- "High Court appoints provisional liquidators to EuroGiant discount stores". The Irish Times.
- "Euro General Retail Ltd | Irish Legal & Business Services Company & Director Check". SoloCheck.ie. Retrieved 2017-06-06.
- Mulcahy, Orna (30 October 1993). "Grafton Street: Putting on the glitz". The Irish Times. p. 1 (Weekend section).
- "Lucan restaurant for auction". The Irish Times. 15 February 2012. p. 21.
- Deegan, Gordon (13 April 2023). "Profit jumps by 25% at discount retailer EuroGiant". The Irish Times. p. 15.
- O'Brien, Fergal (February 4, 2026). "640 jobs at risk as EuroGiant chain enters liquidation". RTÉ News.
- Reporter, High Court (February 4, 2026). "644 jobs at risk as Eurogiant discount chain enters liquidation". Irish Examiner.
- "EuroGeneral Wholesale - Home". EuroGeneral Wholesale. Retrieved 25 September 2025.