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Dmytro Derevytskyy

Dmytro Derevytskyy is a Ukrainian entrepreneur and founder of the Allo group of companies.

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Jul 23, 2026
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Dmytro Derevytskyy
Born (1973-12-23) December 23, 1973
Dnipropetrovsk, Ukrainian SSR, Soviet Union
Alma materDnipro State University
OccupationEntrepreneur
SpouseNatalia Derevytskyy
Children3
Parent(s)Hryhorii Derevytskyi (father) and Hanna (mother)

Dmytro Derevytskyy (Ukrainian: Дмитро Деревицький) is a Ukrainian entrepreneur and founder of the Allo group of companies.

Early years and education

Dmytro Derevytskyy was born on December 23, 1973, in Dnipro, to the family of Hryhorii Derevytskyy, an entrepreneur and founder of a construction cooperative.12

In 1995, Derevytskyy graduated from Dnipro State University with a degree in economics.3 In 2005, he graduated from the International Institute of Management and received a Master of Business Administration (MBA).4

Career

In 1996 he opened two home appliance stores.5 With his father, Hryhorii Derevytskyy, he founded the company Allo in 1998.6

Since 2016 he has been responsible for the strategy of the Allo group of companies.7 Derevytskyy participated in the 2018 VI Annual Retail & Development Business Summit,8 and writes a column on engineering, technology and economics on the NV Business website.9

In 2017, under Derevytskyy's strategic leadership, Allo launched its online marketplace10 and introduced a new retail format with the opening of the first "Allo Max" flagship store.11 In 2020, Derevytskyy was a speaker at the IV International Specialized Exhibition of the Retail and Development Industry, RAU Expo, where he participated in a panel discussion regarding crisis management strategies for retail companies.12

In January 2021, Allo donated 22,000 medical respirators—valued at approximately 1.5 million UAH—to the Tabletochky charitable foundation, which supports children with oncological diseases.13

From 2022 onwards, Derevytsky was invited as an industry expert in Deloitte Ukraine's annual consumer sentiment research series.14  In 2024, he contributed expert commentary to the Deloitte Ukraine discussion on consumer behaviour under wartime conditions.15 In late 2025, Allo's commentary was included in the Deloitte Ukraine report ''Holiday Shopping of Ukrainians'',16 and in the 2026 report ''Ukrainian Consumer Sentiments in 2025'', in which Derevytsky shared his assessment of the market and Allo's operational experience.17

In 2024, Derevytskyi, together with his team, changed Allo's strategy to a marketplace for innovative tech.18

In May 2025, under Derevytsky's leadership, Allo launched a new product category on its marketplace—Xiaomi electric vehicles.1920

Personal life

Derevytskyy is married to Natalia, a photographer. The couple has three children.2122

References

References

  1. "DJC - Новостной портал еврейской общины Днепра". www.djc.com.ua. Retrieved 2023-04-12.
  2. Бриман, Шимон (2009-08-12). "Чекисты против каббалиста". OBOZREVATEL (in Russian). Retrieved 2023-04-12.
  3. ""Сьогодні швидкість має значення". Цифрове життя Дмитра Деревицького, співвласника компанії АЛЛО — Forbes.ua". forbes.ua (in Ukrainian). 2021-06-29. Retrieved 2023-04-12.
  4. Дмитрий Деревицкий (совладелец компании Алло). Часть 2: Личное (in Ukrainian), 29 May 2019, retrieved 2023-04-12
  5. ""Когда мы зашли в магазин, мне стало стыдно за Best Buy", — Дмитрий Деревицкий, совладелец "Алло"". Vector (in Russian). 2019-06-03. Retrieved 2023-04-12.
  6. Симонова, Анастасия (2019-12-17). "Дмитрий Деревицкий, АЛЛО: как открыть сеть магазинов | MC.today". mc.today (in Russian). Retrieved 2023-04-12.
  7. ""Алло" планирует развиваться как национальный маркетплейс". Интерфакс-Украина (in Russian). Retrieved 2023-04-12.
  8. "Retail&Development Business Summit 2018: как это было (фоторепортаж)". rau.ua (in Russian). 2018-12-08. Retrieved 2023-04-12.
  9. "Дмитрий Деревицкий — биография, фото, новости, публикации / NV". biz.nv.ua. Retrieved 2023-04-12.
  10. "Онлайн рятує бізнес: Алло наростило продажі майже до 50%". retailers.ua (in Russian). Retrieved 2026-03-20.
  11. "У хмельницькому ТРЦ Оазис відкрився магазин нового формату Алло MAX – Асоціація рітейлерів України". rau.ua (in Ukrainian). Archived from the original on 2021-11-17. Retrieved 2026-03-20.
  12. "RAU Expo 2020: how the largest meeting of the retail and development industry went (Photo report)". rau.ua (in Ukrainian). September 14, 2020. Retrieved 2024-05-22.
  13. "АЛЛО передає в БФ "Таблеточки" товарів медичного призначення на суму 1,5 млн гривень". Інтерфакс-Україна (in Ukrainian). 2021-01-12. Retrieved 2026-04-28.
  14. "Дмитро Деревицький, Алло: Ми втратили приблизно третину мережі". rau.ua (in Ukrainian). 2025-10-25. Retrieved 2026-04-28.
  15. "Дмитро Деревицький, Алло: Сучасний ритейл неможливий без розвитку онлайн". rau.ua (in Ukrainian). 2025-10-25. Retrieved 2026-04-28.
  16. "2025 Deloitte Ukraine Holiday Survey" (PDF). Deloitte Ukraine. 2025. Retrieved 2026-04-28.
  17. "Споживацькі настрої українців у 2025 році" (PDF). Deloitte Ukraine. 2025. Retrieved 2026-04-28.
  18. "Allo updated its brand and created a category" (in Ukrainian). Retrieved 2024-05-22.
  19. Маранчак, Микола (2025-05-13). "Алло» почав продавати електромобілі онлайн: понад 90 моделей". Forbes.ua (in Ukrainian). Retrieved 2026-04-28.
  20. "Найшвидша електричка у світі. В Україні стартував офіційний продаж Хiaomi SU7". NV (in Ukrainian). Retrieved 2026-04-28.
  21. "FASHION PHOTOGRAPHY". FASHION PHOTOGRAPHY. Retrieved 2023-04-12.
  22. Стрикаль, Мар'яна (25 October 2019). "Мобільна фотографія: Xiaomi Mi9 може бути твоєю єдиною камерою | Блог АЛЛО" (in Ukrainian). Retrieved 2023-04-12.