DIY research

DIY Research (DIY Market Research) means marketing, customer or personnel research using online research methods that any individual or organization, carries out via special online research software, or online survey tool. These survey software products allow users to connect and perform one-on-one online interviews,¹² create online questionnaires,³ distribute them to an email list⁴ or internet access panels,⁵ and analyze the data in real time without outsourcing⁶ to a specialised research agency or data processing company.⁷

Quantitative research is a structured approach to gathering and evaluating data from different sources using different statistical tools.⁸ DIY quantitative research tools provide resources to individuals to identify sample needs based on specific criteria for their research study.⁹ Historically, such studies required multiple resources, including a sampling provider to manage panels matching demographic and psychographic criteria, as well as tools for survey creation and analysis.

DIY quantitative research systems are frequently software as a service (SaaS),¹⁰ allowing for all participants in the market research process to collaborate in a single interface, while integrating with outside survey authoring and analytics tools.