Article · Wikipedia archive · Last revised Jul 7, 2026

Chokito

Chokito is a combination chocolate bar brand, created and owned by Nestlé. The original bar consists of an ingot-shaped caramel fudge center, with a coating of milk chocolate and crisped rice on the outside. It is manufactured by Nestlé in Switzerland, Brazil, and Australia.

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Chokito
A Chokito bar and its wrapper
Product typeChocolate bar
OwnerNestlé
CountrySwitzerland
Introduced1964 (1964)
MarketsEurope, South America, Oceania
Websitenestle.com.au/chokito

Chokito is a combination chocolate bar brand, created and owned by Nestlé. The original bar consists of an ingot-shaped caramel fudge center, with a coating of milk chocolate and crisped rice on the outside.1 It is manufactured by Nestlé in Switzerland, Brazil,2 and Australia.3

The Chokito bar is originally made in Switzerland at the Nestlé-owned Cailler factory in Broc since 1964, as a modernized version of the long-established Branche chocolate bar, to counter competition from other brands.45 Shortly after, in 1965, a modified version was launched in the United Kingdom.6 The bar became very popular on the Swiss market1 and soon faced competition from Frey, who introduced the equivalent Risoletto in 1967.7 The chocolate bar was then launched in Australia in 19688 and Brazil in the 1970s. In 2018, Swiss production was relocated elsewhere in Switzerland.9

Advertising

Chokito was marketed by Nestlé South Africa during the late 1960s, but was withdrawn from that market in the early 1980s.

In 2010, Chokito was relaunched in Australia with redesigned packaging and a reformulated recipe.10 As part of the reformulation, the product moved away from the use of compound chocolate that had featured in the original recipe.

The relaunch was accompanied by a new advertising campaign centred on a character acting as a bouncer, preventing people from entering locations such as bathrooms and gyms while repeating the slogan "No no no". The campaign was aimed primarily at men aged 24 to 35 and reportedly received more than 380,000 views within two weeks on platforms including YouTube and Break.com.11

The reformulated version of Chokito was introduced to the New Zealand market in 2012.

The current advertising slogan for Chokito in Australia is "big feed, big taste".12 During the 1970s, the product was promoted using the tagline "Chokito gets you going".

See also

See also

References

References

  1. Candy and Snack Industry: Volume 145, Issues 1-6. Magazines for Industry, Incorporated. 1980. p. 32. The [Broc] plant also operates six coating lines, five of which are equipped with machines from Winkler & Dunnebier and the sixth from Sollich. Among the leading coated products are Chokito and Branches (cylinder-shaped with hazelnut splinters). The Chokito bar, another Swiss favorite, has a fudge center, which is cut on Hutt equipment, coated with chocolate on a Winkler & Dunnebier enrober, showered with crisp rice and then given a second chocolate coat.
  2. "Chocolate Chokito" (in Portuguese). Nestlé Brazil. Archived from the original on 10 June 2011. Retrieved 4 June 2011.
  3. "Chokito nutritional info". Nestlé Australia. Archived from the original on 23 July 2011. Retrieved 4 June 2011.
  4. "Lancement de la nouvelle marque MAISON CAILLER et ses pralinés « sur mesure »" (PDF). Nestlé. 24 January 2012. Retrieved 5 May 2022. La fabrique de chocolat de Nestlé (1898): Création de grands classiques du chocolat, tel que Ambassador, Femina, Frigor, Branche, Rayon, Chokito [The Nestlé chocolate factory (1898): Creation of great chocolate classics, such as Ambassador, Femina, Frigor, Branche, Rayon, Chokito]
  5. Métral, Nicole (16 May 1998). "«Cervelas de la chocolaterie», la branche reste une exclusivité suisse". 24 heures. Lausanne. p. 43. Pour contrer l'introduction en Suisse des Mars, américains, l'usine de Broc sortit en 1964 une branche plus moderne, le Chokito [To counter the introduction of the Mars chocolate bar in Switzerland, the Broc factory released a more modern chocolate bar ["branche"] in 1964, the Chokito]
  6. Management Monographs, Numéro 37. Business International Corporation. 1966. p. 24. Nestle, when it introduced several new products in Europe in 1965 did so by modifying the brand name for each country. Its soluble coffee was introduced into Germany under the name "Nescafe Gold" and in Britain under "Nescafe Gold Blend." A new milk chocolate bar was launched under the name "Chokito" in both Switzerland and the UK, with a slight product change for the UK consumer.
  7. "Wieviel IT steckt in einem Risoletto" [How much IT is there in a Risoletto]. informatiktage.ch (in German). Amt für Wirtschaft und Arbeit Volkswirtschaftsdirektion des Kantons Zürich. 9 March 2017. Archived from the original on 8 June 2021. Retrieved 9 June 2021. Mit Risoletto werden Kindheitserinnerungen wach. Seit 1967 ist das Risoletto ein treuer Begleiter für Schulreisen, Skilager oder die Rekrutenschule. [With Risoletto, childhood memories are awakened. Since 1967 the Risoletto has been a loyal companion for school trips, ski camps or the recruit school.]
  8. "Advertising". Canberra Times. 10 July 1968.
  9. "Les chocolats Chokito et Rayon ne seront plus fabriqués à l'usine Cailler à Broc, mais ailleurs en Suisse" [Chokito and Rayon chocolates will no longer be produced at the Cailler factory in Broc, but elsewhere in Switzerland.]. RTS Info. 16 March 2018. Retrieved 5 May 2022.
  10. "Nestlé Chokito – NEW Creamier Chocolate". Gone Chocco. 17 May 2010. Retrieved 4 June 2011.
  11. "JWT Sydney scores over 380,000 views with Chokito 'Bouncer' web film in less than 2 weeks". Campaign Brief. 12 May 2010. Retrieved 4 June 2011.
  12. "Nestlé Chokito « Snacks Across the Pond". Archived from the original on 2011-03-12. Retrieved 2009-02-07.
External links