Bubble Tape

Bubble Tape

Product type	Bubble gum
Owner	Mars, Inc.
Produced by	Wrigley Company
Introduced	1988 (1988)
Website	hubbabubba.com/tape

Bubble Tape is a type of Hubba Bubba bubble gum produced by Wrigley Company, and introduced in 1988.¹² It experienced its greatest popularity in the early 1990s, due to its unique packaging and direct marketing to preteen children ("it's six feet of bubble gum — for you, not them"; "them" referring to parents or just adults in general).³ At the peak of its popularity, over 1 million containers for Bubble Tape were being manufactured a week.⁴

Bubble Tape comes in a small, round, plastic container similar in size to a hockey puck. This contains six feet (1.8 m) of gum wrapped in a spiral. The container functions much like a tape dispenser, although the top half can be removed or broken off.

Most flavors are those available from the regular Hubba Bubba chewing gum line:

• Awesome Original
• Sour Green Apple
• Sour Watermelon
• Sour Blue Raspberry
• Cotton Candy
• Strapping Strawberry
• Juicy Fruit
• Gushing Grape
• Snappy Strawberry
• Triple Treat (also titled 'Triple Mix') – A mix of strawberry, blueberry, and watermelon
• Sugar Free Very Berry – A dentist-recommended version of Bubble Tape, a mix of grape and blue raspberry
• Candy Cane – A seasonal flavor
• Tangy Tropical
• Cola Party
• Groovy Watermelon

• Mega Roll – 10 feet (3.0 m) of Bubble Tape gum
• King Size – 9 feet (2.7 m) of Bubble Tape gum