 Logo used since 4 October 2023 | |
| Type | Public |
|---|---|
| IDX: BELI | |
| Industry | e-commerce  |
| Founded | 15 August 2011 (2011-08-15) |
| Founder | Kusumo Martanto Martin Hartono Lisa Widodo Hendry Lay Ridwan Gautama |
| Owner | PT Global Investama Andalan (Djarum) (83.68%) Public (16.32%) |
Number of employees | 2,081 employees (excluding subsidiaries and/or associated companies) As per Q4 2022 |
| Website | www |
PT Global Digital Niaga Tbk, doing business as Blibli, is an Indonesian e-commerce company.
History
Blibli was founded in 2011 as a subsidiary of Djarum.1 The name Blibli is an abbreviation of beli-beli, Indonesian for "buy, buy".
Blibli's subsidiaries include tiket.com2 and supermarket chain Ranch Market.3
Blibli became Indonesia's third unicorn startup4 through its initial public offering on the Indonesia Stock Exchange in late 2022.5 At 7.99 trillion rupiah (US$509.2 million), the listing was the second-largest of the year after GoTo in April.6
Services & Operations
Blibli operates as an e-commerce platform in Indonesia, providing a variety of product categories such as electronics, household goods, fashion, and fresh produce.7 The company employs an omnichannel approach, including features like "Blibli InStore" and "Click & Collect," which enable customers to purchase items online and collect them at designated physical locations.8
Acquisitions & Expansions
In June 2017, Blibli acquired Tiket.com, an online platform for travel and accommodation bookings.9 In September 2021, Blibli acquired a 70.56 percent stake in PT Supra Boga Lestari Tbk, which manages supermarket brands including Ranch Market and Farmers Market, for approximately Rp2.03 trillion.10 The company expanded further in 2023 by acquiring Dekoruma, an e-commerce platform specializing in furniture and home décor.11
GDP Ventures Investment
GDP Ventures, founded by Martin Hartono, holds a majority stake in Blibli. Since its establishment, Blibli has received significant investment from GDP Ventures to support its growth and expansion.12
References
References
- Rosendar, Yessar. "Indonesia's Blibli To Raise $528 Million Through IPO At $3.5 Billion Valuation". Forbes.
- "Indonesia's Tiket Weighs Blibli Merger Before $1 Billion IPO". 8 April 2022 – via www.bloomberg.com.
- "Indonesian e-commerce firm Blibli buys home decor startup Dekoruma for $70.6m". DealStreetAsia.
- "Tough road ahead as Indonesian e-commerce firm Blibli gears up for mega IPO". The Business Times. 2 November 2022.
- "Tech in Asia – Connecting Asia's startup ecosystem". www.techinasia.com.
- Chiang, Sheila (8 November 2022). "E-commerce firm Blibli up nearly 5% in Indonesia stock debut". CNBC.
- "Blibli plans IPO as Indonesia's e-commerce market matures". Nikkei Asia.
- "Blibli Launches Click & Collect Service". Jakarta Globe.
- "Blibli acquires Tiket.com". The Jakarta Post.
- "Blibli Buys Majority Stake in Supermarket Operator Supra Boga". Bloomberg.
- "Indonesian e-commerce firm Blibli acquires Dekoruma". DealStreetAsia.
- "Mengenal GDP Venture, Modal Ventura Grup Djarum di Balik Blibli". Katadata.