Bezold effect

The Bezold effect is an optical illusion, named after a German professor of meteorology Wilhelm von Bezold (1837–1907), who discovered that a color may appear different depending on its relation to adjacent colors. It was observed when Bezold was experimenting with ways to modify rug design by only changing one color¹

It happens when small areas of color are interspersed. An assimilation effect called the von Bezold spreading effect, similar to spatial color mixing, is achieved.

The opposite effect is observed when large areas of color are placed adjacent to each other, resulting in color contrast.