Article · Wikipedia archive · Last revised Jul 20, 2026

Beat (app)

Beat operated a taxi and ride-hailing mobile app for smartphones and other mobile devices. Beat's headquarters were located in Athens, Greece. About 90 percent of the company’s ride-booking activity was in Latin America, where more than 250,000 drivers work with the app.

Last revised
Jul 20, 2026
Read time
≈ 1 min
Length
320 w
Citations
10
Source
Wikipedia ↗
Beat
TypePrivate
Ridesharing
Industry
, Apps, etaxi, Ride-hailing
Founded2011 (2011)
FoundersNikos Drandakis, Nikos Damilakis 1
Defunct2022 (2022)
Headquarters
Athens, Greece and Amsterdam, Netherlands
Area served
South America, Greece, Mexico
Services
OwnerFree Now
Parent

Beat operated a taxi and ride-hailing mobile app for smartphones and other mobile devices. Beat's headquarters were located in Athens, Greece.2 About 90 percent of the company’s ride-booking activity was in Latin America, where more than 250,000 drivers work with the app.345

Beat ceased operations globally in 2022.6

Background

Formerly known as Taxibeat, the company was founded in 2011 by Nikos Drandakis and Nikos Damilakis in collaboration with associates, Kostis Sakkas and Michael Sfictos.78 The ride-hailing service was acquired by MyTaxi in February 2017, and was soon renamed to Beat. MyTaxi is a subsidiary of the automotive manufacturer Daimler AG.9

Today the company is part of the FREE NOW group, the ride-hailing joint venture of BMW and Daimler.10

References

References

  1. "Pioneering Greeks – Taxibeat founders N. Drandakis, N. Damilakis, K. Sakkas, M. Sfiktos". news.gtp.gr. Retrieved 28 September 2018.
  2. Koutantou, Angeliki. "Greek plan to regulate taxi apps draws customers' ire". Reuters. Retrieved 28 September 2018.
  3. "Latin America is the next stage in the race for dominance in the ride-hailing market". TechCrunch. Retrieved 28 September 2018.
  4. "Beat Taxi Service Joins Forces with Athens Hotels". GTP Headlines. Retrieved 28 September 2018.
  5. Walmsley, Julie. "Can Uber's Global Business Be Beaten One City At A Time? Here's Daimler's Bet". Forbes. Retrieved 2019-02-08.
  6. "Beat Exits Argentina, Mexico and Peru to Focus on European Markets". Bloomberg. Retrieved 2026-05-14.
  7. "Ν. Δρανδάκης, Ν. Δαμηλάκης, Κ. Σακκάς, Μ. Σφικτός". LoveGreece.com (in Greek). 15 June 2014. Retrieved 28 September 2018.
  8. Kyvrikosaios, Deborah. "Taxi drivers protest against Uber 'invasion' in Greece". Reuters. Retrieved 28 September 2018.
  9. "Daimler's MyTaxi acquires Greek rival Taxibeat to take on Uber in Europe". VentureBeat. 16 February 2017. Retrieved 28 September 2018.
  10. "Daimler and BMW invest $1.1 billion in urban mobility services". TechCrunch. Retrieved 2019-05-27.
External links